o2o take-out is the demand of more subdivided value under the o2o trend of catering industry. o2o take-out includes three contents: information channel, payment channel and logistics channel. As a channel, o2o allows consumers to gather on one screen and choose restaurants around them, which greatly improves the diversity of shopping and choices. For merchants, it is to make themselves invisible. Consumers who have not seen it can see the information of merchants and commodities on a screen to provide the exposure of merchants. Users can choose their favorite dishes on the take-away platform through the mobile phone, and after paying through the online payment mode, they can wait for food delivery to the door, saving a lot of time for buying food and cooking, which is very suitable for the needs of contemporary social development. For the catering back-end o2o. The project includes business chain, mainly including platform mode and self-operated mode.

characteristics of take-out o2o. According to the data,

in 2121, the catering market will reach more than 411 million, which shows that the catering market is huge. These data all show the prospect of the domestic catering market. With the deepening of the Internet era, the market scale of catering o2o will continue to expand. Looking at the surrounding life, more and more students and work rents are inseparable from take-out, and take-out has become an indispensable part of their catering life.

Many factors make their dependence on foreign sales gradually increase:

1. The irreplaceable convenience of take-away. Convenience is the reason why many consumers choose take-away delivery. Just tap on the phone, you can wait for the food to come to your door, which is very convenient. The current take-away o2o platform continuously collects consumers' dining habits and food delivery locations, conducts big data analysis, and calculates the best match between the two, which can greatly reduce the time for users to wait for take-away delivery and improve the efficiency and quality of delivery.

2. [Psychological needs of consumers. The data shows that the take-away consumer groups have spread from students to office workers and even some families' daily meals, which just shows that it is precisely because of the social attributes of consumers' otaku and otaku that the explosive expansion of o2o take-away industry has become possible.

3. Adapt to individual needs. Some personalized needs of o2o take-out are constantly being born. For customers with special needs, such as sick people, the elderly or some special items that need to have dinner at home, with the gradual intensification of market competition, personalized take-away distribution will become a competitive point for various take-away platforms to establish a distinctive image.

Just like the appearance of Heshi takeaway, it has become a beautiful landscape in the takeaway market in the form of intuitive shopping, special grouping and blind box ordering. Even though new take-out platforms are constantly emerging, Heshi take-out still has its own operating model to attract consumers.