First of all, let’s introduce Master Bao’s pastries! Master Bao is a time-honored chain pastry shop located in Beijing. Each store has only a few square meters of space.

Why are Master Bao’s pastries so popular no matter which city it opens in?

The first thing is to taste delicious. According to personal testing by my classmates in Beijing, Master Bao’s pastries are so delicious that they have no friends!

The second is the herd mentality of consumers. Everyone says that Master Bao is good, but you have to try it yourself to know! So many people go there because of the name Master Bao. When everyone in your circle of friends says that Master Bao is delicious, you will also buy one.

Of course, there is also an element of artificial hype in this. I won’t go into details that everyone knows.