"Confucius Temple Culture" should be called "Qinhuai Culture" Qinhuai District is located in the south of the ancient capital Nanjing. It is named because the Qinhuai River runs through the entire district from east to west, and is known as the "Ten Miles of Qinhuai".

"Qinhuai River in the Sound of Oars and Shadows of Lights" written by Zhu Ziqing and Yu Pingbo praises the wonderful scenery here.

Today's famous tourist attraction Nanjing Confucius Temple is located here.

Due to its long historical span, Qinhuai culture retains a rich and relatively complete historical and cultural level, with a wide range of categories and varieties. There are more than 60 cultural relics protection units at all levels, ranking among the top in the city, and is the essence of Jinling culture.

The rich historical and cultural accumulation provides Qinhuai with unique favorable conditions for the development of cultural industry.

Since the reform and opening up, the Qinhuai District Party Committee and District *** have continuously enhanced their awareness of cultural economy, used innovative thinking to explore effective ways to transform cultural resources into cultural industries, and realized the transformation of cultural resource advantages into cultural industry advantages and productivity advantages.

The first is to develop historical and cultural resources and create a tourism and cultural industry.

Tourism has both typical economic characteristics and strong cultural characteristics.

Culture is the soul of tourism, and tourism is the form of culture. The two complement each other.

We adhere to the basic idea of ??"promoting tourism through culture", regard culture as the driving force for tourism development, play the cultural card, and take the characteristic path, comprehensively build the Shili Confucius Temple Qinhuai Scenic Belt, and promote the rapid development of cultural tourism.

Since 1984, we have actively sought support from relevant national departments and provincial and municipal governments, invested billions of yuan, vigorously developed and utilized historical and cultural resources, and restored and renovated four ancient cultural landscapes: buildings mainly in the Ming and Qing Dynasty styles.

It covers an area of ??440,000 square meters of antique architectural landscape, ancient cultural and educational landscape centered on Dacheng Hall of Confucius Temple, ancient city wall landscape centered on Zhonghua Gate Castle, and ancient garden landscape centered on Zhanyuan.

After years of careful development and construction, the Qinhuai Scenic Area of ??Confucius Temple has been rated as "Top 40 National Tourist Attractions" and "National AAAA Tourist Scenic Area".

Mrs. Barkov, Chairman of the Executive Committee of the World Tourism Organization, praised the Confucius Temple as "the essence of Chinese national culture."

Thirty to forty million Chinese and foreign tourists come here for sightseeing every year, and the tax revenue from the Confucius Temple Scenic Area accounts for 1/3 of the local financial resources available.

The second is to inherit the tradition of integrating culture and business and build a new characteristic cultural market.

Since ancient times, Qinhuai has been a place where wealthy families and merchants have gathered. The market is quite prosperous, and the integration of temple and market is a major feature of the Confucius Temple area.

While building the Qinhuai Confucius Temple Scenic Belt, we have also built five new characteristic cultural markets in response to the cultural consumption needs of citizens and tourists: an antique calligraphy and painting market with a business area of ??2,000 square meters, and the unique Confucius Temple Flower, Bird, Fish, and Insect Market in Jinling.

, a folk handicraft market with paper-cuts, shadow puppets, bamboo carvings, pyrography, etc., a small commodity market with a complete range of low prices and good quality, and a Qinhuai snack market represented by the "Eight Wonders of Qinhuai".

These markets are very popular with Chinese and foreign tourists and the general public, with an annual turnover of more than 2 billion yuan, and have achieved good social and economic benefits.

The third is to use folk cultural activities as a carrier to vigorously develop the festival economy.

The most representative ones are the "Cultural Songs of the Four Seasons": "Nanjing Confucius Temple Lantern Festival" in winter, "Confucius Temple Cultural Temple Fair" in spring, "Qinhuai Summer" Community Culture and Art Festival in summer, and "Golden Autumn Food Festival in Confucius Temple" in autumn.

In order to increase the "festival" and "holiday" economic effects of "Cultural Four Seasons Songs", we arranged the Confucius Temple Lantern Festival, Cultural Temple Fair, and Golden Autumn Food Festival to be held during the Spring Festival, May Day, and National Day respectively.

This move has further expanded Qinhuai’s popularity and enhanced the attraction of cultural tourism.

From October 1 to 7, 2003 alone, the number of citizens and Chinese and foreign tourists visiting Qinhuai reached 1.035 million. The Confucius Temple Scenic Area achieved a tourism and trade revenue of 97.6 million yuan, including 59 million yuan in business revenue and 19 million yuan in catering revenue.

A record high for the previous Golden Week.

The fourth is to excavate and organize historical and cultural relics and carefully organize the production of cultural products.

In order to satisfy people's exploration of Qinhuai culture and strengthen the research on Qinhuai culture, we have sorted out a number of ancient local historical documents such as "Jinling Dabaoen Temple Pagoda" and "Jinling Sui Shi Ji", and edited and published a collection of Qinhuai humanities and historical materials.

"Ramble on Qinhuai" (published in three series and 12 volumes), "Nanjing Confucius Temple - Qinhuai Scenery" large picture album, "Ten Miles of Qinhuai Scenery - Nanjing Confucius Temple Qinhuai Scenery Area Sightseeing Tour", "Qinhuai Night Talk", "Qinhuai Scenery"

Series of books such as "Chronicles of Operas", "Chronicles of Qinhuai Characters", "Chronicles of Qinhuai Groups" and "Qinhuai Folk Stories" are very popular among citizens and tourists.

All these efforts have been fully recognized by relevant departments and society.

Qinhuai District has been successively rated as "National Cultural Advanced District", "National Cultural Model District" and "Hometown of Chinese Folk Art".

We need to see the achievements, but also the problems that cannot be ignored.