How to put it? Joining and running your own business have certain advantages and disadvantages, which depends on your specific conditions and the local convenience store environment. It is impossible to generalize.
Let me talk about the advantages and disadvantages of joining and self-employment first.
Advantages of joining:
1. Most of the champions have a certain brand awareness, and joining and borrowing others' brand advantages can get better customer recognition. ?
2. The franchisees generally have a unified procurement and distribution system, which can provide the configuration and supply guarantee of the goods by one franchise store, and also ensure the quality and price advantage of the goods to a certain extent (not absolute). ?
3. The franchisees will have different degrees of business circle inspection, and will make an estimate to measure the store's future operation. However, in order to attract more franchisees, many champions exaggerate their forecasts and become a huge hidden danger. ?
4. the owner has a set of standardized systems and processes for managing stores, which greatly reduces the cost of management promotion for franchisees. Often some franchisees don't understand the operation of convenience stores, and they can get ready-made management experience when they join. ?
5. personnel usually need unified training and guidance from the leader. ?
6. Chain owners often have some goods that a single store does not have, such as self-owned brand goods, in-store processed fast food, service charges, etc., which can greatly increase the number of customers. ?
7. Franchisees can get unified decoration and equipment (rental) from the owner. ?
8. You only need a good online store and a certain amount of money to join, and you can be a convenience store without experience. ?
9. For a profitable franchise store, when the business is normal and formal, franchisees can sell as investors and only be managed by the store manager. ?
disadvantages of joining:
1. Some franchisees may not be able to guarantee the investment interests of the vast majority of franchisees. After all, joining is a cooperation between the two parties and sharing risks. However, the inevitable strong position of the franchisees causes almost all risks to be borne by franchisees. Once the business is not good, the losses will be borne by franchisees. From this point of view, the risk of joining is not necessarily less than that of self-employment. ?
2. The decision-making power of the franchise product variety lies with the owner, and the price is uniformly controlled. If the price is not superior, there will be great pressure from competition. ?
3. Joining needs to pay a certain amount of joining fee, which is equivalent to a part of the profit belonging to the leader. ?
4. once the franchise relationship is terminated after a short-term operation for a period of time or without profit in most cases, a large amount of expenses will be recovered after making up classes, and all expenses will be borne by the franchisees. ?
how about self-employment?
Advantages of self-management:
1. The investment of self-management in a single store with the same scale is less than that of joining, and the profits need not be shared with others. ?
2. Self-management, whether it is price or commodity procurement, is up to you. You can buy whatever you want, adjust the price if you want, and erase zero if you want to give customers. After all, ordinary people are still sensitive to price. ?
3. Good operators will reach an agreement with customers around them, and good family relationship and price advantage are extremely lethal, especially when the proportion of goods accompanied by convenience stores and supermarkets is high. ?
4. The boat is easy to turn around, and its own operation can be adjusted at any time. As long as it loses money, it will take corresponding measures immediately to save it, or close the store as soon as possible, and the relative joining can reduce the loss of investment. ?
Disadvantages of self-employment:
1. There are no or few free brands and service charges in franchise chain. ?
2. there is no unified procurement and distribution, and there is no advantage in the quality and purchase price of goods (the purchase price here is debatable, which will be stated later). ?
3. Without brand advantage, some customers will feel that their credibility cannot be guaranteed. ?
4. if chain convenience stores adopt competitive means, it will be difficult for a single store to fight, after all, all aspects of its own strength will be completely suppressed. ?
5. If the operators are inexperienced, once there is competition, they will only retreat, and no chain convenience store can compete with the overall superior resources of the headquarters. ?
6. Without the perfect management process and norms like chain convenience stores, the management level will be lower, the operating efficiency will be lower, and the quality of personnel will be difficult to guarantee, and the loss will be great. ? The above is just randomly sorted out, and there must be something that is not involved. But you can get an overview. It can be simply concluded that it is a good choice to join without experience and some funds. If you have experience and are not very rich in funds, it will be more cost-effective to run your own business.