I believe many audience members vaguely remember that the catchy ditty and humorous remarks of the cross talk "Old Songs and New Songs" starring Feng Gong and Guo Donglin were all over the country at the Spring Festival Gala in the Millennium. At the same time, the Tianjin Goubuli steamed stuffed bun with "thin skin and big stuffing and eighteen pleats" in the cross talk became a household name overnight. The whole country knows the attraction of Goubuli steamed stuffed bun. Since then, this Tianjin specialty snack has been on fire in the following years, and Goubuli steamed stuffed bun has reached its heyday. ?

the good times didn't last long, thirty years. In recent years, Goubuli steamed stuffed bun has gradually faded out of people's sight, and it has even attracted many foodies to "turn from powder to black" while falling into the altar. There are three reasons for this:

First, blindly raise the price and forget the original intention

Since Goubuli steamed stuffed bun became famous all over the country, the price of this famous food has been rising all the way. A steamed stuffed bun can't get off the table without a hundred yuan or more, and it can't be eaten as a light meal at all, which is completely out of touch with the market. At the beginning, the founder of Goubuli opened his own steamed bun shop to create his previous glory, and Goubuli, whose price was humorous, became a famous food business card in Tianjin at that time. Nowadays, the dog ignores it completely contrary to its original intention. It sells signs and is cool.

Second, with the improvement of living standards, people are more picky about food.

Nowadays, dogs ignore it, and old Tianjin people say that the taste is not as good as before. In addition, people's living standards have been greatly improved in recent years, and the raw materials of Goubuli are no different from those of ordinary steamed buns. Foreign tourists eat the same as ordinary ones with full expectations, which makes many tourists disappointed. This loss in my heart turned into criticism of the dog's indifference, so that the first time I ate it became the last time.

Third, fake and shoddy, shoddy

In the past few years, you will find many steamed buns shops in the streets and lanes under the name of Tianjin Goubuli, which is very lively. Visitors who don't know are trapped with signs. The effect of this spread is equivalent to the truth that "bad money drives out good money". Over time, the quantity changes to the qualitative change, and hearsay says that the reputation is getting worse and worse, so no one buys it.

It's not a one-off event that a dog ignores the altar. Many enterprises in old Beijing are also facing the same situation. Whether they can innovate marketing or not depends on the eyes of enterprise decision makers.