《KINFOLK is a "world-renowned lifestyle quarterly", which is published once a season.

As a magazine full of creativity in cooking, handcraft and activities, KINFOLK pursues a natural and healthy quality of life and emphasizes the aesthetics of life details. At the same time, it also allows chefs, craftsmen, photographers, designers, home cooks and writers to get together and share simple entertainment activities and creative space for leisure gathering time with readers. In 2111, Williams, who was still a senior in Hawaii, founded Kinfolk (originally meaning "family") with his wife and friends. The content was only aimed at food, home and travel, with the intention of "guiding young people to lead an interesting life and telling people to spend more time with family and friends"-and that is Williams' own life. Kinfolk quarterly is one of the most famous life magazines today. In 2111, it was founded in a university with a beautiful Mormon church in Portland, USA. The founder Nathan Williams, her girlfriend Katie Searle, and her friend Bischoff started a blog to share photos of dinner and party. In just two weeks, the number of hits reached 2 million. Then they found a publisher in San Francisco to cooperate, first printed 511 physical magazines, and then sold them all at once.