Xilonduo Shopping Center is open from 10 am to 9 pm from Monday to Thursday. It has hot pot, barbecue, Internet celebrity snacks, Internet celebrity drinks, etc.

Not only that, there is also a game arcade.

How about Xironduo New International Shopping Center? Xironduo Shopping Center is located in the core business district of Shijingshan District, occupying a prime location between Pingguoyuan Transportation Hub and Jin'anqiao Transportation Hub, and adjacent to the Winter Olympics Organizing Committee.

Opened in November 2014, it is the largest full-service regional shopping complex in western Beijing invested and built by Ridongsheng Group that integrates leisure, entertainment, parent-child, food, service and education. It has 5 floors above ground and houses brands.

More than 300 families.

At the beginning of 2020, the black swan of the epidemic struck Beijing.

Due to the need for epidemic prevention, the business hours and passenger flow of major shopping malls in Beijing have been strictly restricted. Coupled with people's concerns about the safety of shopping out, the passenger flow of Beijing shopping malls has suffered a serious impact, resulting in a series of chain stores.

Among them, the most serious one is the drop in shopping mall occupancy rate caused by the withdrawal of stores by frustrated merchants.

Winshang big data shows that in the first half of 2020, the number of Beijing shopping mall store closures increased significantly, with an average vacancy rate of 4.49%, a month-on-month increase of 393%, the highest increase among first-tier cities in the country.

Jiang Xin, general manager of Xilonduo's commercial management department, said that after the outbreak of the epidemic in 2020, Xilonduo's occupancy rate also declined, with the catering business's occupancy rate falling significantly (the overall occupancy rate was 97.6%, a decrease of nearly 2.4%).

In response to the decline in occupancy rates, Xirondo immediately took a number of emergency response measures.

In the first step of emergency response, we turned to social marketing to boost sales. After the epidemic, the value of private traffic to business is constantly increasing.

In particular, the normalization of the epidemic has made store operations more and more like "hunting". When will the epidemic end? When will customers come again? In 2020, private domain traffic is different from public domain traffic, as well as community traffic.

The concept is rapidly rising in the country.

As a national-level application with 1.2 billion monthly active users, WeChat has become one of the largest traffic pools in China and an important channel for enterprises to convert private domain traffic.

Xilonduo quickly adapts to changes. Based on its deep foundation in the West Beijing business district, trust is the premise, the services of each brand are the core, the products are the soul, and the mall operation is the skeleton. It carries out community marketing to quickly accumulate and transform private domain traffic.

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During the epidemic, this force realized online feedback and offline support.

There are many stores where 30%-40% of sales come from social marketing.

Internet celebrities & night economy create new trends and inject vitality into projects.

Xilonduo has set up online celebrity scene check-in offline, and introduced a large number of online celebrity brands, such as online celebrity beauty makeup, pop-up, snacks, etc.; online, it has launched live broadcasts of online celebrity sales, online celebrity product recommendations, etc., with a diversified perspective

Present the excitement of Xirondo to fans.

At the same time, in response to the increasing demand for social interaction among consumers, the "Internet celebrity holy land" has been deeply ingrained in people's hearts. Xilongduo actively enhances its "presentation power" by introducing Internet celebrity stores, setting up the theme scenes of TikTok Paradise, improving hardware facilities, etc.

In this way, we try to make every space node have elements suitable for taking pictures and sharing, so as to increase the influence of word-of-mouth communication by leveraging the "photography economy".

Simultaneously and closely follow the government's call to vigorously develop various characteristic consumption formats such as night economy, slow life, and first store economy.

Meet the people's personalized, multi-level and quality consumption needs.