First, 100 cultural tourism measures to benefit the people
On the basis of making full use of the preferential measures such as "Relief Measures to Support the Recovery and Development of Cultural Tourism Industry" (Wenmin Tourism Industry [2022]1No.), for the weekend and summer cultural tourism market, the province jointly introduced 100 more targeted measures to benefit the people, supported the introduction of scenic spot discount cards, global tourism cards, etc., and formed a "big gift package" cultural tourism policy to benefit the people.
Second, 100 theme tourist routes
Focusing on the weekend and summer cultural tourism market, Fujian Cultural Tourism Department has launched more than 2-3-day weekend and summer "micro-tours" 100, covering micro-holidays, graduation season, summer tours and parent-child tours.
At the provincial level, more than 40 classic 3-day tour routes such as "Island Tour, Enjoy the Sea", "Happy Family", "Tea Tour Experience", "Hayes World Heritage" and "Hakka Style" will be promoted, and more than 40 forest trail tour routes such as "Wandering Life" in national parks will be launched to start a new lifestyle of micro-vacation on weekends and summers. Various places have also launched colorful micro-tour routes.
(1) Short weekend tour route
(B) the forest trail tourist routes
Iii. 100 Special Cultural Tourism Activities
With the theme of traditional folk customs, intangible experience, special food, camping and leisure, cultural experience, etc. By concentrating our superior resources and combining online promotion with offline experience, we plan to launch more than 65,438+000 weekend micro-holiday cultural tours with distinctive features and rich connotations.
Including "happiness to happiness" sea trip, "delicious but not expensive" food festival, Mid-Autumn Festival, tent festival, 2022 Fujian Cultural and Natural Heritage Day, etc. , forming an activity pattern of "activities in the week and climax in the summer".
Four, 100 micro-holiday network celebrity punching places
According to the holiday characteristics of different tourist groups of the elderly, middle-aged and teenagers, more than 100 online celebrity scenic spots and online celebrity punching places with different themes such as tide play, parent-child, camping, amusement, seaside, food and cultural experience will be launched in batches.
Such as the most beautiful corner of Gulangyu Island in Xiamen, Longwen Sunflower Sea in Zhangzhou, and Small Windmill Island in Hui 'an, Quanzhou. To meet the consumption needs of different groups.