This is a typical star shop problem. Ivory Villa became popular because of Zhao Benshan's drama "Country Love". Relying on the star effect of Zhao Benshan and his apprentice, it has gathered a large number of followers and even many fans to play to satisfy their vanity. In fact, on the one hand, the success rate of star enterprises seems much simpler than that of civilian enterprises.
Ivory Mountain Villa and Ivory Mountain Village are both shooting places of rural love, but these places only rely on TV dramas and have no cultural connotation of their own. If there is no TV series, then this place is a farmhouse. What is a farmhouse music? The substitutability is too strong, and ivory mountain has not developed other functions except farmhouse music. It is not even a novel travel experience, it can only attract opera fans.
Strictly speaking, ivory mountain is also a "network celebrity scenic spot". But not through the internet, but through the constantly updated TV series; This kind of scenic spot has the same attributes as the celebrity scenic spot on the Internet, that is, tourists are accidental, because this place is not a scenic spot, and tourists who come here may be lost at any time due to the influence of TV dramas or other factors; There are no tourists in ivory mountain now, mainly because the popularity of TV dramas has declined, and people's attention to this place is very low.
But it is precisely because of the star aura that their stores will be more difficult to manage than ordinary stores. People who come here to travel are all for the stars. Even if the ivory villa has its own characteristics, it will be overwhelmed by the star effect. In a word, they came here to satisfy their curiosity and vanity, not to really enjoy the trip.
Originally, ivory mountain was an unremarkable little scenic spot, formerly known as Kangtun Village, but it became completely popular just because of a TV series. After becoming popular, many tourists came here, which once brought great wealth to the local area. At first, ivory mountain was in rags, which we can see through early TV works, but now great changes have taken place in ivory mountain.
Product depth and quality issues. As a cultural consumption product, tourism also has its connotation. Ivory Villa is essentially a rural area in northeast China. If it weren't for the TV series Country Love Story, it wouldn't be much different from other rural areas. Since there is no difference, there is no characteristic. The general reaction of donkey friends is that a village will soon be finished and there is nothing to see. This shows that the depth of the product is not enough.
In addition to the ivory mountain scenic spot with Ivory Villa as its selling point, there are two famous scenic spots nearby, namely Tieling Lotus Wetland and Longshou Mountain, but the pictures are not very distinctive, so it is difficult to attract tourists to go there on purpose.
Finally, as long as the stars are out of breath, the ratings of "Country Love" are already much worse than before, and people's novelty for one thing has passed, so naturally there is no original curiosity.