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Brand introduction of big food generation

Daidai is one of the seven brands of BREADTALK Group, a listed company in Singapore, aiming at creating an open and personalized theme restaurant. Through affordable and high-quality services, special cuisines from all over Asia bring customers an all-round experience from smell, sound and vision.

Daidai takes Singapore as its global center, and has developed rapidly in many countries such as Malaysia, Thailand, China, China, Hongkong, China and Taiwan Province. * * * has more than 2 large food courts around the world, with more than 2, kinds of food, more than 1 million passengers per month and more than 24 food counters. It is a well-deserved aircraft carrier of food courts and a super brand in the same industry.

Daidai entered the China market in 1997, bringing together a variety of Asian flavors and local specialties. It has developed into the first brand of food court in China, and maintained the growth momentum for 15 years.

Daidai has a unique location strategy. It chooses a city with strong economic strength and more than three mature commercial centers. The business circle is located in the middle and high-grade CBD business circle, the business center in the downtown area and the neighborhood of the subway station or the middle and high-grade community. The location of outlets must be a commercial project with strong developers, good location and many effective passengers. In terms of counter management, Daidai has adopted the operation mode of "sharing benefits and risks", attracting many well-known catering brands to join.