Shen Yun is China's only female food stylist. She has worked for internationally renowned companies such as McDonald's, Pizza Hut, and Haagen-Dazs. She currently styles more than half of domestic TV food advertisements.
?Her colorful life is eye-opening!
? Fascinated by "tip of the tongue creative design" ? Shen Yun is a beauty born in the 1980s. She was born in an intellectual family in Shanghai. She has loved painting since she was a child and has accumulated profound art skills.
In college, she deliberately majored in environmental art.
After graduation, she worked as an art director for TV commercials.
? Shen Yun also has a hobby, which is cooking.
Mom is a good cook, and as long as the various messy ingredients are arranged, it will be a table of delicious food with full color, fragrance and flavor.
Sometimes, her mother would teach Shen Yun how to cook some folk specialties.
After each dish is cooked, Shen Yun will carefully record it: color, taste, aroma, feeling... and then try something else.
Over time, she developed a unique cooking skill.
? The "steamed seabass" made by Shen Yun is a masterpiece.
After scraping the scales, Shen Yun first lightly rubbed the fish body with salt to allow the salty flavor to penetrate, then fried the fish until the skin turned yellow, added ginger, sprayed cooking wine, and put in finely chopped mustard pickles - she likes to use new green pickles.
Stalk, I think the taste is more refreshing.
Then, pour a large bowl of water, cover the pot, wait until the high heat comes to a boil and then reduce the heat to a low simmer, allowing the umami flavor of the fish to slowly penetrate into the soup.
Open the lid of the pot. The fish soup has turned into a mellow white color. Sprinkle a handful of chopped green onions and pour the soup into a deep bowl.
Take a sip of the soup, the marinated and fresh mixture creates a wonderful umami flavor, which makes your tongue slightly hot, and then spreads in your mouth, making your mouth full of saliva. The taste is so delicious!
? In 2000, a friend opened a restaurant in a large commercial center near the subway station.
There are twenty or thirty restaurants of various sizes here. The quality and price of food are similar, and the competition is fierce.
Shen Yun only used a small recipe to make her friend's restaurant full of customers.
This most popular restaurant wins because of its "tip-of-the-tongue creative design", in which the food styling is very mysterious.
? Shen Yun knew that guests always read the menu first after they sit down. Many people order dishes based on the photos on the menu, but the dishes made by her hands are quite artistic.
For example, the simplest stir-fried shredded pork with cabbage, but most of the stir-fried shredded pork at other restaurants is a mess, but she does not put the shredded meat into the plate one by one, but uses pointed chopsticks to put it into the plate one by one.
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If she feels that the color of the whole dish is not attractive enough, she will put a few shreds of red pepper on the shredded pork, and the whole dish will immediately stand out.
? When Shen Yun designs recipes, she starts from the source.
She is very demanding on the chef's knife skills. For example, the cabbage and shredded pork must be cut into uniform thicknesses and similar lengths, and the ingredients such as mushrooms and bamboo shoots must also be cut into shreds to match the "shape" of the cabbage and shredded pork.
When plating, distinguish between the protagonist and the supporting role. The supporting roles such as mushrooms and bamboo shoots should not steal the spotlight from the protagonist.
The center of the plate, just like the center of the stage, is the focus of the audience's vision. It must be reserved for the protagonist--although there is not much shredded pork, it must be the protagonist.
? Due to her professional relationship, Shen Yun is often exposed to many food advertising films.
She learned from the Internet that in fact, there was a new profession of food stylist in foreign countries a few years ago, that is, a professional who beautifies and shapes food.
They use their hands to make food as natural and perfect as possible, inspiring photographers to take ideal photos.
Different from chefs, chefs value delicious food first, while food stylists value visual effects first, making the dishes look more delicious, making people have a sense of appetite and make them feel hungry.
? European and American professionals believe that good-looking food is no less than a piece of haute couture, and every piece of food can be a work of art.
Because visual perception is the preferred way for most people to perceive food, food stylists are very important to food manufacturers and play a pivotal role in marketing.
A good creative style will soon bring huge wealth.
? The first customer was "Master Kong" ? In early 2001, when she entered this industry, the first customer Shen Yun came into contact with was "Master Kong", who asked her to "operate" Fumanduo beef noodles.
In order to complete this look, she needs to study how to make the color of the beef red and beautiful enough, and how to use the device to create the heat and small bubbles after the noodles are soaked.
"During this period, the testing alone took nearly two weeks." The "testing" in Shen Yun's mouth refers to the entire production process of the bowl of noodles used for filming.
"I have to constantly study how the noodles and meat look the best. I need to cook the meat to be shiny, with tendons and meat, fat and thin, and it also looks a little steamy." ? First of all.
, she cut the beef into cubes, diced the carrots, and tossed them in boiling water.