Is Didi still doing food delivery? It is not unusual for Didi to develop food delivery business. Recently, Didi has actually picked up the food delivery business again and has been testing it in Tianjin for a year.
It is currently named "Aoao Eat".
Is Didi Takeaway still in business?
Is Didi still doing food delivery? 1 Since Didi’s food delivery business failed in 2019, Didi is now making a comeback, re-entering the food delivery market and exploring new developments.
Didi launches "Aoao Eat". Will it be widely promoted in various places to form a differentiated "Aoao Eat"? Will it open up a new path?
This article analyzes this, let’s take a look.
After the failure of the "Didi Food Delivery" business in 2019, Didi is making a comeback and once again entering the core area of ??Meituan to explore the food delivery market.
Tech Planet exclusively learned from multiple independent sources that Didi’s catering service project “Satisfaction Rice Bowl”, which has been tested since 2020, has surfaced. It is currently being tested in Tianjin and was recently renamed “Aoao Eat”.
After verification, the original shareholders, current shareholders and supervisors of the main company behind "Aoao Eat" (Beijing Sadisfan Catering Co., Ltd.) are all people from Didi's human resources department.
According to people familiar with the matter, Didi plans to use this domestic business model for overseas food delivery services.
Whether it is takeout business or catering services, they essentially use the catering track to drive the development of their own supporting businesses and broaden the dimensions of their own business pool.
Affected by the epidemic in 2020, the size of the food delivery market has grown to 664.62 billion yuan, a year-on-year growth of 15%.
As for the catering market, data from the China Business Industry Research Institute shows that the market size of China's catering service industry is expected to further grow to 4,698.4 billion yuan in 2021.
It can be seen that the online business related to catering is growing into a new track, and major Internet companies are rushing to rush in, which will undoubtedly accelerate the competition and vitality of this market.
"Aoao Eat" is different from "Didi Takeout". Compared with "Didi Takeout", Didi's first-generation food delivery business launched in China, "Aaoao Eat" is regarded by the outside world as Didi's second generation takeout catering service.
, a considerable improvement.
Tech Planet learned that the predecessor of "Aoao Eat" was called "Satisfaction Rice Bowl". It has been piloted in some areas of Tianjin since mid-2020. The pilot scope covers Tianjin University and Nankai University. It can be seen that the main users of "Aoao Eat" are still based on
Mainly young people.
In terms of the selection of dishes, with the increase of platform suppliers, the dishes are no longer limited to rice bowls, but have also been added to noodles, noodles and other delicacies, realizing the diversification of dishes.
At present, "Aoao Eat" has more than 30 partners, and has established 7 brands to operate independently to meet the needs of users with different tastes in dishes.
The ordering process of Aoao Dining is mainly carried out on WeChat.
First, users need to follow the public account of the same name, then select "Place Order" on the bottom navigation bar, enter the mini program of the same name, and then click "Order Now". After selecting the product, enter the checkout interface and choose to dine in or take away.
The entire process can be completed.
It is worth noting that Aoao Food provides takeout delivery services, and the delivery is free. This is very different from the previous Didi Takeout and most of the takeout platforms on the market today. 0 yuan delivery is also the main feature of this platform. Delivery
The time is about 30-45 minutes, which is a short-distance delivery.
Aoao Food, which is in its early stages, is gaining customers through generous discounts.
A user who has experienced this service told Tech Planet that the price of Aoao's meals is very cheap, with a 50% discount on the original price. You can order a takeaway for just a few yuan, and the food is of high quality.
In addition, the Aoao Dining platform has also launched an invitation-to-friends event to drive customer acquisition through social networking. As long as users successfully invite friends to the event interface or face-to-face, both parties will receive corresponding rewards.
The above-mentioned user also said that after the order is completed, certain coupons will be returned through evaluation, but they cannot see other people's evaluations, only monthly sales.
In addition, merchants offering similar dishes on the Aoao Eat platform use the same side dishes, rice and packaging. No matter what food is ordered, it is delivered from the same point.
Based on the descriptions of the above users, it can be seen that the current discounts of Aoao Eat are relatively high. Through discounts such as coupons on the official account and self-demotion on the platform, it has gained the attention and use of users, and at the same time gained the first batch of loyal users and word-of-mouth.
The dishes are purchased and supplied by the platform, and then the merchants make the finished products for sale, ensuring controllable quality and reducing costs. The reduction in costs can benefit the delivery of the riders, which also makes zero-yuan delivery possible.
In addition to the C-side platform construction, Aoaoshi has also self-developed two apps on the B-side.
They are "Aoao Eat Merchant" and "Aoao Pioneer".
The Aoao Eat Merchant App provides merchants with customized tools for order taking and store operations, and can monitor dish inventory in real time.
Aoao Pioneer App is a merchant signing and maintenance tool developed by Aoao Dining’s business manager.