Current location - Recipe Complete Network - Food world - People's Daily investigates the waste of online catering. Why is people's awareness of saving getting worse and worse now?
People's Daily investigates the waste of online catering. Why is people's awareness of saving getting worse and worse now?
A few years ago, CD-ROM was advocated and vigorously promoted. Later, the waste of catering in officialdom was significantly reduced. However, a few years later, after another investigation, it was found that the problem of food waste had been transferred to the Internet.

Why is there waste when food conservation has been advocated? The first is to attract people's attention, and the second is that the audience's pursuit of novelty leads bloggers to waste food.

First, online bloggers want to use a lot of food to create traffic. The network needs traffic, and there are gimmicks to have traffic. Just like eating and broadcasting, a few years ago, this type of video was rare, and even few people would make money through the internet. Now, like bamboo shoots in spring, eating and sowing have emerged one after another.

It was quite serious at first. Bloggers who take part in the big eating contest look more real. But how many real big stomach kings are there? In eating and broadcasting, many bloggers create the image of "eating king" by editing, stealing food and choking. In order to earn traffic and money, they obviously don't have to eat so much food, but they still have to buy a lot of food, which leads to food waste.

Second, online audiences like novelty, which leads to the craze of eating and broadcasting. Bloggers are desperate. Obviously, they don't have that big appetite, but they still have to eat a lot of food, which is also related to the audience's preferences. The audience doesn't like, don't pay attention to, and there won't be so many people making videos of eating the king.

It's getting easier and easier to make money through the Internet now. You can be a blogger, an anchor, and sell products. Money comes quickly. Therefore, it attracts many people to join the network business.

However, if you want to make money through the internet, you must first have traffic. Where does the traffic come from? The more novel, the more traffic. How can it be novel? Then do something that others can't and dare not do. Just like this kind of eating and broadcasting, most people can't eat that much, which attracts people's attention and wins traffic and money.

Therefore, the behavior of online catering waste cannot be separated from the guidance of the audience.

Whether it is the blogger's will or the audience's guidance, the problem of wasting food has already occurred. At present, the country is also paying attention to this issue and prohibiting the behavior of online garbage. Many bloggers who used to eat too much have transformed into shop-exploring bloggers.