Entrepreneurship is something that people are paying more and more attention to, because everyone hopes to win a better tomorrow through their own efforts, so how can we open a dessert shop? The following is the "2121 college student dessert shop business plan of 1111 words" compiled by me for everyone, for reference only, welcome to read. Business plan of 2121 college students' dessert shop is 1111 words

1. Business objectives

Business objectives

The first professional dessert shop, Xintian dessert shop, was established in xx College of xx University, and its business scope was Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, Chinese traditional snacks and so on.

Business tenet

Sweet, healthy and fashionable.

Second, market and competition analysis

Market introduction

xx College of xx University is a very young school, which has only been established for more than 2 years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop is just to fill such a gap.

Analysis of market competition

xx College of xx University is a young school. All facilities in the school are being improved, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, cut into this market quickly, and our business philosophy can support our sky. After analysis, we can open up this market. Xintian specializes in dessert and insists on brand differentiation and humanized management. Use the infiltration method of moistening things silently to establish and expand the popularity and reputation, so that consumers can know me, love me and buy me.

target customers

some people mistakenly think that girls like sweets more than boys, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many boys also like desserts. In order to keep slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. Therefore, the target customers of Sweetheart are all students.

3. Features of products and services

Professional in raw materials, more assured

Xintian has established cooperative relations with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional materials in Xintian's restaurant. From the perspective of trustworthy raw material suppliers, it gives customers a feeling that food safety can be guaranteed exactly.

there are many varieties, so it is difficult to choose more

and it is difficult to adjust. Sweetheart should try to make the dessert taste adapt to customers of all kinds of tastes. Many styles of desserts are available for all kinds of customers to choose from.

All-round nutrition and more health

In addition to ordinary ice desserts, the business varieties of Xin Tian want to start a business and go to the Youth Entrepreneurship Network to find a project, as well as medicated diet nourishing stews, herbal teas and turtle ling creams which are popular in some parts of southern China. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good beauty-care effect, especially for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also can nourish the skin through food.

standardized service, more satisfaction

Sweetheart employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Operate and serve in uniform clothes respectively. Employees require professional skills, unified use of Putonghua in service, strict service management norms and complaint return visit mechanism, and strict supervision and management.

IV. Site Selection Analysis

Xintian Store is located on the first floor of the canteen of xx College of xx University, which can make full use of the tables and chairs in the canteen and accommodate more customers.

V. Personnel and Management

Personnel

Every employee must be professional, and everyone, including the cashier and the store cleaner, must undergo strict training to ensure the standard operation during normal work. Management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must apply for health certificates.

management thoughts

the premise of excellent scientific management is to determine and implement correct and advanced management thoughts. We will adopt the management idea of putting people first and attaching importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate and cooperate with each other in various functional departments to achieve the overall development of the restaurant and realize 1+1> The effect of 2.

management concept

(1) respect the independent personality of catering personnel

(2) manage the next level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.

(3) mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

(4) create a collective atmosphere: it is necessary for the subordinates to feel the strict discipline of the dessert shop, but also to care for the employees, so that the employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

(5) Fair treatment, equal treatment, each according to his ability, giving full play to his talents

Managing the team

Investment is a business of managing talents. We will build a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.

management system

establish strict service management norms and complaint return visit mechanism, and strictly carry out supervision and management. Improve the employee code, assessment system and reward and punishment system. 2121 college student dessert shop business plan 1111 words 2 < P > 1. Summary of the plan < P > With the development of economy, fierce competition is inevitable, and "fidgety" and "depressed" have become words that people often talk about; At the same time, today's children lack the opportunity to practice; In addition, the psychology of "seeking differences" occupies an indispensable position in the public, especially among young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential in the groups of petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves and give young people a unique enjoyment, our "diy food chain store" came into being. Considering the fact that our college students are short of funds, we decided to build an industry from small to large, starting from a simple "diy cake shop", launching our own brand, gradually expanding our own industry and forming a one-stop diy food chain. Create an urban typhoon shelter!

2. Introduction to the Company

1. Project Name: diy Cake Shop-DIY Food Chain Store

2. Project Purpose: to build an urban typhoon shelter and lead the young fashion!

3. project declaration: my cake, my young!

4. Store name:

I cake-diy cake shop

Notes: I-I, I cake-my cake is DIY cake, which is unique in the world!

, I is homophonic with "love", that is, I like cakes and our cake shop! .

5. Store theme song:

"Sweet"-Jay Chou

Main lyrics: I'll have a gentle taste of what you said about loving me?

it will be played in the store for a certain time every day.

6. slogan:

my cake, my young!

Note: young has two meanings. On the one hand, it is the embodiment of our orientation to young people. On the other hand, Young is homophonic with "sample", that is, diy makes its own cake, and it has the look it wants!

Third, business objectives

1. Because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually

develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

2. Store address:

Choose a place near the school, near the young people's gathering area, and with convenient transportation. (Because the main target of this project is young people, everyone will follow the principle of simplicity first, and because of the constant renewal of its students, the school can ensure the durability of its students, so it chooses a lot near the school).

iv. market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the trade street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Huai 'an alone, such as 85℃, Wanqian, Bread Newspeak and so on. So the competition is great.

V. Business Plan

1. First, go to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After raising all the opening funds, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of consumption fixed rate is found: "Customers never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."

4. The cake shop is mainly for the public, so the price is not too high, and it belongs to the middle and low price.

5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge and stories about cakes and drinks. On the one hand, it can raise

the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

11. We should give customers a healthy and hygienic feeling from the aspects of store decoration, image of shop assistants and cake making. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

11. The food industry has special job skills requirements: employees must hold "health certificates". 12. Store layout:

The styles are diversified, such as fairy tale version, European version, jungle version and warm version? Independent interfaces with different themes and styles for different people's preferences. (itself is a diy shop, let it be "independent" to the end! Everyone has his own unique artistic conception. )

reference pictures of cake making are all around, which are large and easy to see, so it is convenient for everyone to make cakes.

VI. Prospect Forecast

First of all, people are still very friendly to diy. The data shows that more than 81% people choose to come, especially the younger generation, hoping to have their own unique things. Therefore, we will grasp people's psychology, which will inevitably have good results.

Secondly, girls love cakes much more than boys. And most of the people who choose not to come are boys, but they also choose to come with their girlfriends, so as long as we can make girls satisfied, why worry about not having students?

Third, we are a college student. Coming out of the campus, we know what students want and don't want. It is the key to success to have a good spiritual communication with customers. Therefore, this is bound to become our good resource!

fourthly, through our own budget and successful cases, the cost of opening a diy cake shop is less than RMB 1,111,111, which is very feasible and low-risk for our college students who have little financial resources.

Fifth, we visited many diy businesses, and everyone generally used the word "unlimited prospects" to describe it, which is enough to see the development potential of this industry.

at the same time, we also found many risks, but we also found solutions.

First of all, making cakes by ourselves is really a time-consuming and laborious task. Many people won't come because they don't have time for a long time. Therefore, we have improved the technology and added an elegant and comfortable atmosphere to calm everyone's restless hearts temporarily.

Secondly, the cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly updated student source, so we built the store near the school, and new students come every year, which means that new customers come to our diy cake shop every year! Business keeps going!

to sum up, it is not difficult to see that the scene of diy cake shop is still very impressive. As long as we have ideas and information, we can certainly achieve it!

Business content:

1. Customers tell the clerk whether they want to make cakes, biscuits, tiramisu or chocolate, and the clerk will help them prepare the required raw materials, such as corn flour, low refined flour, sugar, salad oil, tartar powder, etc., and measure a proper amount of water. Customers only need to stir, bake and shape to get the cakes they want.

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