Every Double Ninth Festival, Taishan people will usher in a lively traditional festival - the Shuibu Beef Festival.

Since the Shuibu Town Government officially held the first large-scale beef festival last year, this folk tradition that has been passed down for more than 100 years has gradually embarked on the road to scale and standardization.

However, whether it is large-scale or standardized, there are still many areas for improvement in the Shuibu Beef Festival.

It is undeniable that the Shuibu Beef Festival is a valuable and unique brand, but the public's understanding and exploration of its value is still at a simple level.

Judging from the performance of this year's second edition, the Suibu Beef Festival is a mixed bag.

Various businesses on the scene were moved by the news. On October 22, the reporter and a few friends came to Shuibu Shankou Wei, and saw all they could see were simple awnings set up with bamboo and wood. Colorful tarps and random structures made the scene look a little strange.

Messy.

The Beef Festival market stretches for 700 to 800 meters. In addition to beef, there are all kinds of products such as fruits, toys, alcoholic drinks, and beverages.

By a small river, several people were tying a rope to the head of a cow in preparation for slaughter.

Not far away, a Sichuan couple squatted on the ground and watched with interest.

The man told the reporter: "We work in Taishan and have heard about such a fun festival for a long time." The reporter saw that on the streets of Shankouwei, young people in twos and threes drove motorcycles or cars, carrying their girlfriends.

From time to time, I walked leisurely through the Wei market, and it seemed that catching up with the beef festival was also a very romantic thing.

In the stalls set up along the street, long wooden benches and square tables commonly used by rural families are lined up, making it look like the scene of a country wedding banquet. However, the hygienic condition of the scene is indeed worrying. Many tourists from the city look at it.

After all, I didn’t dare to go in and have a meal.

A meat stall owner from Chonglu told reporters that he had been selling meat here for five days.

"The bosses here come from all over Taishan, and they bring their own cattle. I have been raising cattle for a year, and I sell about 3 cattle a day, and I can sell 5 cattle during peak periods." According to him, the daily rental fee for meat stalls is

At 150 yuan, the bosses thought it was a bit expensive. However, the reporter calculated a little and found out that according to his introduction, the fresh beef here sells for 50 yuan per kilogram. If he sells 3 heads a day, he can make tens of thousands of yuan in five days.

At a food stall, the boss told reporters that beef brisket and radish are 20 yuan each, fried beef is 30 yuan each, and only 0.4 kilograms of beef.

The reporter saw that it was lunch time, but there were not many diners at the stall, and there were only four or five tables with customers eating.

The boss said that there are many talents in the evening, and all the more than 20 tables can be filled.

A local boss in Shuibu said that he raised more than 60 cows and participated in the beef festival for the first time this year. He only started selling on October 21. He sold one cow on the first day and by lunch the next day, one cow had already been sold.

It was seventy-seven or eighty-eight, with only ten or twenty kilograms of beef left.

The boss said he believed business would be better in the next few days.

He told reporters that the festival didn’t start so early in the past, but now it’s too early.

"It's not good to go too early. It distracts the flow of people and the festival atmosphere is not lively enough." He even told reporters: "We also feel that it is not hygienic to eat here." Luo Yuanfang, business director of the Guangzhou Company of Guizhou Chun Liquor Factory, which set up a stall for sales here, told reporters

, their stall is about 18 square meters, and the price is 1,800 yuan, all-inclusive for 9 days.

"We have been here since the first day of September. We want to take advantage of the large flow of people to drive sales, but the main purpose is to promote the brand." According to reports, the company came to participate in the Beef Festival for the first time last year. Because it felt that the effect was better, so this year

here we go again.

"We are from Guangzhou. The company has an office in Jiangmen. When we inspected the Taishan market last year, we found that there was such a beef festival, so we tried to participate." Last year, their sales during the Shuibu Beef Festival were more than 20,000

Yuan.

Hidden worries: The commercial atmosphere covers up the humanistic tradition. Needless to say, behind the lively appearance of the Shuibu Beef Festival, there are still some things worthy of calm reflection, such as organizational management, environmental sanitation, cultural connotation, etc.

The reporter searched for "Beef Festival" in Google and Baidu search engines. Among the more than 4 million search results, he only found that there are only American Beef Festival, Taiwan Tainan County Qingtang Beef Festival and Taishan Shuibu Beef Festival. Among them,

Most of the search results are related to the Taishan Shuibu Beef Festival.

This shows that the Beef Festival is not a widespread folk festival with no characteristics in the world. At least in mainland China, the Shuibu Beef Festival is unique. This is where the cultural value and market value lies. But it is precisely because of the Shuibu Beef Festival that

It is rare for a festival to have this value, so its care is particularly important.

According to some scholars, traditional festival heritage refers to traditional festival activities that have been created by humans in history and passed down in a living form to this day, and have important historical value, artistic value, cultural value and scientific value.

Traditional festivals play an extremely important role in inheriting a nation's food culture, clothing culture, literature and art, and traditional morality.

Judging from this definition, the Shuibu Beef Festival can even be regarded as a traditional festival heritage. However, as mentioned above, the rough organization and management, the lagging environmental sanitation, and the neglect of cultural connotation have already

Becoming a thorn in the side of the Suibu Beef Festival.

Of course, as a non-governmental activity, incorporating too many government actions will obviously weaken its folk charm, but this does not mean that the government cannot do anything. For example, the government can carefully plan publicity and promotion.