The essence of Ziyan's corporate culture is to control the minds of employees through cultural connotation, cultural penetration, and cultural power, mobilize employees' potential huge work enthusiasm and creativity, and form Ziyan's strong cohesion, affinity, and creativity. Vigor and vitality. An enterprise without cultural spirit has no vitality and vitality. Therefore, Ziyan establishes the corporate cultural spirit as the internal driving force and the most common values ????for the company's development. Ziyan's culture has obvious dual meanings. The company operates a unique traditional food culture, and its internal operations and management are based on the excellent traditional culture inherent in people's hearts. It has the following characteristics:

1 High goals: first-class scale management, familiarity A leader in the food industry

2 High level of ambition: Take Ziyan’s career as its own responsibility, not Ziyan’s interests

3 Strong corporate culture integration

The enterprise has strong core competitiveness

Traditional moral development type

The cultural spirit of Ziyan is the soul and essence of enterprise development, and is its invisible and powerful inner strength. Ziyan has always been committed to This powerful and invisible force is injected into the company's benign, efficient and sustainable development; from senior management to employees, Ziyan people work hard and their desire to develop and start a business has always been so strong, so exciting, so rational, and so persistent.

Comparative advantage, absolute trust

In the increasingly fierce market competition, the Ziyan brand is the most powerful and lasting weapon to win lasting competitive advantage. In the same market competition environment, why are brands better than products? Because a brand has a unique image, is personalized, is particularly suitable for a certain group of people, can bring people rich and beautiful associations, has specific interest protection, and is friendly and humane. Products can be quickly imitated and surpassed by competitors, but brands are unique, so real and lasting competitive advantages often come from strong brands.

The brand of an enterprise needs one or even multiple project brands to support it. For enterprises to improve their internal skills and improve the quality of their products, they need to upgrade food from products to commodities, and from commodities to high-quality products. When it comes to quality products, the concept of branding needs to be implemented in every aspect of the product. If you want to sell well, you must do it well, make good products, and make high-quality products. Enterprises should be more rational and forward-thinking than consumers. Ziyan's senior leaders have led the company through a soul-stirring brand journey with their extraordinary foresight.

Seize the opportunity and develop steadily

In the 1980s, when Ziyan was established, it was just entrepreneurs based on small carts, walking down the streets and filling the streets with fragrance. Due to the entrepreneur's honest style, he has won the trust of customers and partners. With the reform and opening up and the improvement of people's living standards, Ziyan Company will have further development.

Ziyan triggers a revolution in food thinking

Once the products are sold and customers eat them, they can forget about it. May I? Ziyan's senior management strongly agrees with the word-of-mouth perspective insisted by Bai Chongjing of "The Mansion Gate". Ziyan Company practices and advocates a concept of both traditional and innovative word-of-mouth, leading consumers to not only look for the definition of eating between taste and hygiene, but also to value consumers' understanding of the meaning of eating, so that you can eat Rest assured, making you satisfied with your purchase has become the most simple and unpretentious pursuit of Ziyan Company, the pursuit of a healthy life and a healthy and happy lifestyle. Our reputation also spreads among customers in the simplest and most authentic form.

Dating back to the company's move to Nanjing in 1996, Ziyan was the first in the industry to conduct direct customer talks, allowing customers to help the company find problems and face the market directly, and received praise from all walks of life. That relies on strength, confidence, and even more sincerity and courage. In the same year, the company took the lead in hiring more than 20 customers as production and sales supervision consultants, and held various visits, supervisions, unannounced visits and social activities from time to time to let customers understand Ziyan Food and let Ziyan understand customers better. All business activities are closely Focus on our customers. What truly embodies is the pure, simple and unpretentious business philosophy that Ziyan has always advocated, which is to think about what customers think, satisfy what customers want, reassure customers, and satisfy customers.

Advocating standards and not being afraid of imitation

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From the early days of the company's development to the present, the company has been strictly demanding and regulating its development in accordance with national mandatory standards and the standards of various provinces and cities across the country. The company has always guided future development with a steady development strategy, and was the first to pass ISO9001 :2000 quality standard, and in the 2004 National Food Safety Year, it was awarded by the Ministry of Agriculture of the People's Republic of China, the Ministry of Commerce of the People's Republic of China, the Ministry of Health of the People's Republic of China, and the National Administration of Industry and Commerce The highest national food safety award - National Food Safety Demonstration Unit - was jointly awarded by the General Administration of Quality Supervision, the State Administration of Quality Supervision and Quarantine, the State Food and Drug Administration and other ministries and commissions, and the award was presented at the Great Hall of the People. We took Ziyan products to participate in the 10th China Food Expo in China and won the product gold medal after many rounds of competition. Just as Ziyan Company has standardized the concept of "the taste and hygiene of products are our self-esteem" in the Basic Law.

Customers’ standards are our standards. Another connotation of our advocacy is to advocate customers’ standards. Simple and true implementation of the concept of putting customers at the center of all our business activities.

Although we have been imitated, Ziyan people have never been afraid of being imitated or being chased, because chasing will make us run faster.

Go out - the world is as big as the heart is

Only the nation. It's the world. China's delicious food is undoubtedly the solidification of China's traditional cultural connotation and regional civilization. It is one of the emotional sustenance of regional people and should have distinctive regional personality and characteristics. As a food company with both traditional Chinese food culture and an outstanding sense of innovation, Ziyan has also begun to think about the inheritance of regional traditional culture and the return and integration of local tastes. On the basis of fully maintaining Sichuan's unique flavor, we make self-service adjustments to the taste of our products based on regional differences and customers' personal taste preferences, which are welcomed by customers and truly reflect the concept that all our business activities center on the interests of customers. .

——Who is Ziyan

Ziyan is a professional manufacturer and service enterprise that integrates industrial resources across the country and provides hygienic and healthy specialty foods.

Ziyan is the gold medal winner at the China Food Expo and a national food safety demonstration unit.

Ziyan is the leader in China's specialty food industry

——Long-term strategic goal

Provide customers with first-class products and five-star services.

Make Ziyan Group bigger and stronger and make Ziyan a first-class brand.

Create a first-class scale and first-class management enterprise in the food industry.

Purple swallows from generation to generation, strengthening the country and promoting agriculture.

——Theme concept: The food industry is a moral industry

——Business philosophy: Generation Ziyan is honest, realistic, scientific and rigorous and strives to be the leader

——Management philosophy ： Scientific, market-oriented, humanized

—— Talent concept: professional, specialization, growth

—— Quality concept: product personalization, standardization

——Enterprise spirit: Honesty and trustworthiness, hard work

——Our values

Dedication, communication, service, team, learning, quality, persistence

< p>Customer first, service first, the purpose of all work is to meet the needs and potential needs of customers

Respect everyone's labor results, complete equality of personality

We agree with the food industry It is a moral industry, and we insist that food engineering is a conscience engineering

——Our advantages: good raw materials + good technology = good products

——Two magic weapons for Ziyan’s growth: Use Emotions unite people and use systems to control human nature

—— Our mission: A century-old purple swallow, strengthening the country and rejuvenating agriculture; improving people’s quality of life and providing healthy and delicious food

—— Service philosophy: < /p>

The idea that Ziyan’s industrial chain serves social development

The idea that chain store sales staff serve customers

The idea that shipping and distribution serve sales staff

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The idea that the previous process is to serve the next process

The idea that leading cadres serve all workers