In the era of mobile Internet, WeChat will become the largest portal connecting online and offline with the help of mini programs and QR code scanning. So what is the WeChat mini program and what functions does it have?

What is a WeChat mini program? A mini program is an application that does not require downloading and installation. Users can open it by scanning or searching. There is no need to worry about installing too many applications because there is no need to install or uninstall.

Mini programs can use WeChat joint login to connect with the user data in the developer's existing App backend, but direct jumps between mini programs and Apps will not be supported.

? ? What is a mini program?

On Baidu Encyclopedia, the definition of mini program is as follows: WeChat mini program, referred to as CX, is an application that does not require downloading and installation. It realizes the dream of having applications at your fingertips. Users can just scan or search.

Open the app.

The mini program is in the internal testing stage.

After the application is fully open, developers who are individuals, enterprises, governments, media or other organizations can apply to register mini programs.

Mini programs, subscription accounts, service accounts, and enterprise accounts are parallel systems.

At 0:00 on January 9, the much-anticipated first batch of WeChat mini programs were officially launched in a low-key manner. Users can experience the services provided by various mini programs.

I don’t know why, when I looked at the highly anticipated four words on Baidu Encyclopedia, I had mixed feelings. I don’t know what Baidu people are experiencing at this time, let alone what Mr. Li Mingyuan feels. Once upon a time, Baidu Light App also tried to go through a similar journey.

path of.

1. What is a mini program?

Answer: WeChat runs on version 6.5.3 (currently the latest) and above (in the future), an APP-like application that does not require downloading, installation, registration, or uninstallation.

Users only need to scan or search on WeChat to open the application; after use, they can exit without closing and uninstalling; it will not disturb users, nor will it push messages, generate subscription relationships, or share to their circle of friends.

? 2. How to use the mini program?

Answer: First upgrade to the latest version (6.5.3). If you do not want to upgrade, use Baidu by yourself, or Apple users directly log in to the AppStore to update WeChat directly; then search for mini program examples, click on the corresponding search results to enter the mini program example window to activate the mini program

Menu, you can see the entrance to the mini program in Discovery.

I won’t go into details here, as there are already a lot of articles about it.

It should be noted that once you upgrade to the corresponding version of WeChat, you do not have to search for certain mini programs. It is okay for your friend to forward a mini program to you through a WeChat conversation and open it, because WeChat finds the entrance to that location.

Essentially a historical record that appears automatically once used once.

B. The question is, where can I find these small programs?

This problem is related to the product philosophy of WeChat mini programs. Zhang Xiaolong’s team is one of the most restrained teams in history. Of course, he once explained that restraint is not about suppressing oneself, but based on rationality.

Once upon a time, WeChat became a marketing platform, and people were passively immersed in various micro-business advertisements and chicken soup for the soul.

When WeChat’s monthly active users reach 800 million, this super national application has entered a period of slowdown in growth, and the time people spend immersed in WeChat is increasing day by day, and the value of WeChat to users per unit of time is declining.

As a national-level application, the consideration of productivity and marginal productivity is no longer pretentious and arrogant, but a necessity for long-term development.

Therefore, it has become inevitable to curb excessive marketing, return to service, and go offline.

Therefore, mini programs attach greater importance to the scanning function than ever before. We hope that the use of each mini program is based on a real basic demand point, rather than being used by various marketing.

We will not recommend an English-learning app to you just because you have already used one, Zhang Xiaolong said.

We even give examples of when we most hope that the mini program will be discovered and used, at bus and bus stations, you can know the timetable by scanning it, and you can buy tickets online, etc.

In other words, it comes from life, offline, and scenes.

Regarding marketing, Zhang Xiaolong’s team has exercised restraint to the extreme, which is reflected in the following questions. We can also see how great teams practice the principle of restraint.

However, users always want to find mini programs, users always want to try new things, and users always want to find the mini programs they want more conveniently.

? 3. What is the entrance to the WeChat mini program?

Answer: The mini programs in the discovery bar record the mini programs used in history; the mini programs have limited search functions.

These two functions are simple but not simple, reflecting the good intentions of the mini program team, which will be analyzed in detail below.