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What’s included in the advertising copy for Japan’s most beautiful trains?

The most beautiful train?

What would a copy description look like in your mind?

Today I would like to share with you a set of poster copywriting about "trains". This set of copywriting comes from Japan Railways. The specific content is as follows: 1. There is no way to take such scenery home as a souvenir.

2. City in the Sky, I postponed my trip and it instantly became a memory.

3. Embark on a journey like a dandelion.

4. My first solo trip will be something I will never forget.

5. Don’t just say “we will always be friends”, go on a trip together.

6. I think of air, not something I read, but something I inhale.

7. The terminal station where we get off may also be someone’s starting station.

8. "It's so beautiful." Even if no one can hear it, it's fine.

9. Turn off the air conditioner at home and go out for a trip.

10. There is a kind of scenery that you can only encounter when you stop and look back.

11. That was the summer when the train said to me, "Go slowly."

12. What I saw in the reflection of the car window seemed to be a more beautiful face than my usual self.

13. The horizon is not within reach, but spring is already in front of us.

14. Things you have to walk slowly enough to hear.

15. There is no age limit for meeting.

16. There is no age limit for taking risks.

17. There is no age limit for the first time.

18. Only by moving slowly can you see things.

19. Only by walking slowly can you hear things.

20. Only by moving forward slowly can we meet things again.

The blue sky, rolling mountains, white beaches, quiet fields, and artistic and romantic shooting perspective in the poster make people fall deeply into it. The poetic and romantic copywriting arouses everyone's desire to go there.