Since its emergence, Chinese cakes have gradually become food for people to celebrate festivals. People have entrusted and expressed their feelings such as commemoration, missing and hope in cakes. For example, the "Tangyuan" of the Lantern Festival represents the hope of reunion; The "Zongzi" on the Dragon Boat Festival represents people's commemoration of Qu Yuan. Birthday "Shoubao" represents the meaning of celebrating birthday and so on. These cakes not only add to the festive atmosphere, but also express people's feelings.

cakes are widely available and nutritious.

The competition in the pastry industry is fierce. Many pastry enterprises begin to pay attention to promoting their products and corporate image, and their brand awareness is obviously enhanced. At the same time, there are some obstacles and challenges in the development of cakes: first, the emergence of various snacks in recent years has had a great impact on the traditional cake market; Second, the number of cakes purchased by consumers decreased, especially during holidays. In the past, most people gave cakes as gifts during holidays, but now the forms of gifts are diversified, and fewer and fewer people send cakes; All these factors have seriously affected the development of the current pastry market. Therefore, in order to maintain a stable and sustainable development trend of cakes under the new situation, we need to pay attention to publicity and brand awareness to achieve sustainable development! If we use traditional production methods and sales methods, it will be very difficult in the competition of pastry industry.

I hope I can help you.