We all know that Lotus, the king of monosodium glutamate, has not made money for 11 years, losing 311 million yuan, and now it is close to collapse. Why did such a brilliant enterprise fall into such a fate? In fact, it was because they were too persistent and didn't make any efforts to improve technology and publicity.

China is not only a big cultural country, but also a big food country. I believe many people have eaten monosodium glutamate, which is the simplest condiment all the time. In the past, the "monosodium glutamate king" Lotus has not made money for 11 years, and it has lost 311 million yuan. Now their only profit is to chew on the old capital and sell assets.

You should know that during the glorious period of Lotus, the output of monosodium glutamate ranked first in the world, and the sales volume was also the first in Asia. Although our market share in China is more than 91%, Lotus was indeed the veritable king of monosodium glutamate, but now it has plummeted.

there are actually many reasons why the lotus has fallen so low. First of all, the company's business methods are old and there is no reform and progress. Many problems, such as redundant staff and irregular operation, broke out at once, and the enterprise was on the verge of bankruptcy.

In addition, with the improvement of modern people's health awareness, fewer and fewer people buy monosodium glutamate. I don't know when the "harmful theory of monosodium glutamate" began to spread, and monosodium glutamate gradually disappeared from the kitchen of China family, and many restaurants also refused it. However, it should be noted that there is no authoritative statement that MSG is harmful.

However, Lotus, a big brother in the monosodium glutamate industry, didn't come out to speak up for himself, which in many people's view is the default, which further led to the narrowing of the monosodium glutamate market. I have to say that Lotus has never been innovative and can't keep up with the times, so it has fallen.

lotus gourmet powder has just started restructuring, but it's a bit too late, and their product diversification is not good. It's really touching that such a big brand suddenly disappeared.