1, drain to the free traffic pool, sell products or recruit agents, which is a familiar WeChat business model, as shown in the figure below:
2. Drainage for offline stores. If you want to increase traffic, you can directly shoot your product features, such as clothing and food display. You can shoot it yourself or let customers shoot it. When you publish Tik Tok, please pay attention to the location of your store, and Tik Tok will give priority to local users.
Second, advertising revenue.
When there are a certain number of fans, many advertisers will take the initiative to come to the door, and the advertising fee can be specifically negotiated.
However, it should be noted that the advertising content should not be too hard, and the contact information should not appear directly.
Regarding the advertising revenue, Tik Tok local food number is now a good channel to help merchants promote special food, and a video can cost thousands or tens of thousands of yuan. In first-and second-tier cities, a team of three people can basically achieve 654.38+ million+advertising revenue within two months. As far as we know, many teams that make local numbers have started to operate in Tik Tok.
Third, the realization of knowledge.
This is an important way to realize from media people:
Share professional knowledge in Tik Tok, attract fans, and then make money by selling courses or related services. For example, there are many accounts that do emotional content and charge by answering fans' emotional confusion.
Fourth, realize e-commerce.
Through Tik Tok's e-commerce window function, you can insert goods into the video and then jump to Taobao for trading.
There is no doubt about Tik Tok's ability to carry goods, but most people brush Tik Tok for entertainment rather than shopping. How can we improve the conversion rate?
Author: micro-marketing notes
Link:/question/307085834/answer/1016231475.
Source: Zhihu.
The copyright belongs to the author. Please contact the author for authorization for commercial reprinting, and please indicate the source for non-commercial reprinting.