First of all, Weibo hot searches are indeed based on the search volume of events and keywords.

However, most people are passive receivers of information, and it is impossible to predict or search for some information out of thin air to form a hot search.

The first situation is the publicity and reposting of some Weibo "big V". With the attention of a large number of fans, the reposting speed can be spread to ten or hundreds of times. When it reaches a certain number, it can be on the hot search. So this kind of

Under certain circumstances, hot searches can be "bought" and manipulated to a certain extent. Some companies will use these large marketing accounts to promote their own interests.

Secondly, there are several fixed advertising positions among the top ten hot searches on Weibo. Advertising fees are required to get them up, and they are usually changed every day because the prices are really expensive.

Finally, most of the hot searches on Weibo are actually controlled by the Sina Weibo background program, and a small part are retrieved from data. Of course, if it is very breaking news, it will be impossible to suppress it even if you want to, such as the recent news of Wyf going to jail.

Many people are paying attention to the incident, as well as the real-time events of the Olympic Games and the trend of the epidemic across the country. These can often be seen in hot searches.

Hot searches can generally be divided into three situations, one is to buy official hot search positions, one is to use third-party companies to brush the rankings, and the other is to use celebrities to brush the rankings.

The advantage of buying the official position of Weibo is that it is ranked first, the ranking is more stable than that of third-party companies, and the time is also very certain. If you arrange it one day, it will be one day.

Of course, the disadvantage is that it requires a relatively large amount of funds, and there are obvious reminders that it is advertising content, so the number of clicks is relatively small.

In terms of price, Weibo’s official publication quotation list and official obvious advertising space price, the quotations of Weibo hot search package and Weibo hot search list package are 600,000, 2 carousels/day and 600,000, 6 carousels/day respectively.

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Although the official hot search position is good, it still has many shortcomings. The obvious one is that it is too expensive and displays advertisements. Therefore, there is a market for third-party agencies to brush up the rankings.

The advantage is that this method is much lower than the official price of Weibo, and there are no ads displayed. The number of clicks is relatively large, which meets the needs of some companies.

The disadvantage is that the location and time are not so stable, and there is no guarantee of where you will be ranked.

Nowadays, Weibo is more strict about the behavior of cheating on the rankings. After all, it is to grab Weibo's golden rice bowl. Suppression is very normal. Compared with previous years, it is more difficult now, so many companies have also increased their prices a lot.

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