School major: Basic academic length: four years | Enrollment targets: | Educational background: technical secondary school | Professional code: 050301 Training objectives Training objectives Training objectives: This major cultivates people who can engage in news interviewing, writing, editing, commenting, photography, etc. in various media
Comprehensive talents engaged in news practice and news propaganda in party and government agencies, enterprises and institutions.
Graduates of this major should have a firm political orientation, a strong sense of social responsibility, scientific thinking methods, solid basic knowledge of the humanities, a broad international vision and superb journalism and communication skills.
Training requirements: Students in this major mainly learn basic knowledge of humanities and social sciences, master the history and basic theories of news communication, receive practical training in news communication, and have the ability to use a variety of communication media to engage in news communication activities.
Graduates should acquire the following knowledge and abilities: 1.
Good ideological and political qualities, humanistic feelings, moral character, sense of collaboration, cultural accomplishment and healthy body; 2.
Broad foundation in humanities and social sciences, multidisciplinary knowledge background and comprehensive thinking ability; 3.
Master the basic theories of journalism and communication, be familiar with the history of journalism at home and abroad, understand China’s national conditions and laws and policies related to journalism and communication, and adhere to professional ethics; 4.
Possess professional skills in interviewing, writing, editing, commenting, and photography; 5.
Become proficient in a foreign language.
Main subjects: Journalism and Communication.
Core courses: Marxist journalism thought, Chinese and foreign journalism history, journalism principles, communication principles, media ethics and regulations, news interviewing and writing, news editing, news commentary, news photography, audio and video program production, introduction to new media, media management
and management.
Main practical teaching links: grassroots social practice (lower grade, about 6 weeks), news media professional practice (senior grade, about 16 weeks).
Main professional experiments: photojournalism, news interviewing and writing, news editing, and integrated journalism.
Years of study: four years.
Degree awarded: Bachelor of Arts.
Professional ability requirements Professional ability requirements Main contents of professional teaching Main contents of professional teaching "Introduction to Journalism", "History of Chinese Journalism", "History of Foreign Journalism", "News Interviewing and Writing", "News Editing and Commentary", "Marxism-Leninism"
"Selected Readings of Journalism Treatises", "Fundamentals of Modern Chinese", "Mass Communication", "Radio and Television Studies", "Journalism Laws and Regulations and Journalism Professional Ethics" Some colleges and universities train students in the following professional directions: legal news, radio and television, international news, economic news
, sports news, photojournalism, data news reporting, Internet and new media, film and television post-production, financial news, media management.
Professional (skills) direction Professional (skills) direction News and media enterprises: news gathering and editing, news editors, online editors; Magazine and publishing enterprises and institutions: publication editors, reporters; Advertising enterprises: copywriting planning.
Examples of Vocational Qualification Certificates Examples of Vocational Qualification Certificates Examples of Continuing Studies Majors Employment Directions Employment Directions Employment Directions: 1. College teachers Because journalism and communication has both a theoretical component and a practical component, the employment prospects are also very broad, and it is an emerging discipline.
In the midst of rapid development, there is an extreme shortage of college teachers. Therefore, after graduating, graduate students can enter colleges and universities to teach, or conduct theoretical research in scientific research and information institutions.
2. Online Editors According to statistics, there are nearly 3 million online editors in my country, while there are only 750,000 traditional news practitioners. Online media practitioners have surpassed traditional media in terms of scale and number.
In 2005, "online editor" was among the third batch of ten new occupations announced by the Ministry of Labor and Social Security.
While receiving national recognition, online editors have also become sought-after talents in the market.
When the Internet develops to a certain extent, most online news personnel will no longer be technical personnel, but will need more personnel with certain relevant professional backgrounds or experience.
To be an online editor, you must first have solid writing skills; secondly, you must be familiar with news-related knowledge and be sufficiently sensitive to news, information, and trends appearing on the Internet; you must also be proficient in using DreamWaver, Flash and other web page production
software and some editing and publishing software, etc.
3. Senior director of a film and television program production company. If you are an entertainment "fan", you must have heard the name "Enlight Media". The "Entertainment Live" programs it produces have been distributed to a total of 600 channels.
Enlight Media is a typical film and television program production company. Its official website has recruitment notices for program writers and program directors all year round.
There are more than 1,500 film and television program production companies in our country.
In terms of TV programs, the familiar "Lucky 52", "Entertainment Live", "Happy Story", etc. are all produced by film and television program production companies.
These companies have extensive demand for talents in editing, broadcasting and recruiting film and television programs.