The earliest time when Chinese style illustrations appeared was in 2018.
In 2018, the "national trend" trend emerged, and national trend illustrations also appeared.
National trend illustrations are very popular, and China’s cultural confidence is most vividly demonstrated in the artistic creations of the national trend style.
Guochao illustrations are a love for traditional culture. They use traditional Chinese-style colors as the basic tone, are low-key, deep and solemn, and present illustrations of famous scenic spots, cultural relics, Peking opera, zodiac signs, etc.
Illustrations have brought excellent Chinese culture not only to the TV stage, but also to people's lives.
Guochao illustrations are a unique style of painting that relieves people's aesthetic fatigue from illustrations in the past, and also brings out the high-quality aesthetic pursuits of young people today.
Is the national fashion trend really popular? What do you think about this?
"Trendy people" and "trends" are very broad in their Chinese meanings, but the trend we often talk about now is "street fashion" in a very narrow sense. In fact, it may be a narrower sense of Harajuku, Japan.
wind.
The so-called "trendy" refers to the pursuit of new life and avant-garde beauty, from clothing style to life details.
From the 1990s, it was the golden age of Japanese street fashion. Many well-known fashion brands were founded, such as: bape, neighborhood, wtaps, undercover, number(n)ine, etc.
Japanese fashion brands are also influenced by Europe and the United States to a certain extent, from hippie to rock and roll. This may be because Japan was deeply influenced by the United States after the war.
After Japan's economic recovery, young people have the conditions to start getting in touch with clothing culture. In addition to the additional value that music brings to clothing, most "trends" originate from sports, basketball, baseball, skateboarding, etc.
In short, the fusion of music + sports + street culture constitutes the trend we are exposed to now.
People have a herd mentality. If one person says it is trendy, we don’t take it seriously. If two people say it, we don’t take it seriously. When we find that many people around us are saying that the stars on TV are wearing it, we may think that this thing is really trendy.
So, what exactly is "tide"?
Is every item produced by Hiroshi Fujiwara really so beautiful and special?
Is Edison Chen's outfit really trendy?
On a large scale, "tide" is a spiritual pursuit and an attitude towards life. On a small scale, it is just dressing up and polishing shoes, just playing, and pursuing happiness.
The literal meaning of Guochao is domestic fashion brands, because their managers and designers are Chinese, including CLOT founded by Edison Chen, MADNESS by Shawn Yue, StayReal by Ashin, NICISCOMING by Li Chen, etc.
But when it comes to the hottest national trend, it should be Li-Ning who participated in New York Fashion Week. With the theme of "Enlightenment", they launched a series of "China Li-Ning" sweatshirts with red background and white letters that resemble a seal, and the national team's classic tomato scrambled egg color scheme.
After becoming bigger and stronger.
The success of Li Ning's Guochao marketing has led some other brands to launch their own Guochao styles, including PEACEBIRD, ANTA, etc. The definition of Guochao is more precisely the abbreviation of "Chinese Fashion Brand".
When it comes to the national trend, we have to say that the Forbidden City Cultural and Creative Industries has broken the shackles of tradition and has become the most dazzling presence in the national trend.
National fashion has no fixed form. At present, most Chinese people’s understanding of fashion is connected with foreign culture, which is a lack of cultural confidence. However, more and more Chinese designers are looking for our own style in our own culture.
Language, the future, the national trend will be popular!
The rules of "national trend": 1. The word "national trend" must be included, otherwise others will not know it is national trend. 2. You must wear a phoenix crown. 3. The lower body must be mixed and matched, otherwise the "trendy" will not be highlighted. 4. Folding fan
It cannot be less, otherwise there will be no "national" atmosphere.
At present, all the photo studio Guochengfeng series photography follow the above rules.
More and more brands, whether at home or abroad, are actively expanding the boundaries of national fashion. In fact, national fashion appears around us all the time, and national fashion is slowly reviving under the crazy pursuit of contemporary youth.
Guochao is to constantly develop its own ideas and rely on its unique core to combine traditional Chinese culture with the most cutting-edge art. I hope we can pay more attention to the design and stories behind Guochao brands instead of just following the trend.
The current phenomenon of young people chasing domestic brands makes people wonder, what is "national trend"?
Interpreted literally, the essence of "national trend" is the fusion of national style and trend.
National fashion brands are generally originally established by local Chinese designers or managers. They draw inspiration from traditional culture and add their own insights and attitudes towards the trend into the design.
When avant-garde ideas are blended with profound humanistic heritage, the brand is naturally exaggerated with the color of "national trend".
Guochao design is based on five thousand years of Chinese civilization. The broad and profound Chinese character elements, far-reaching ancient style elements, nostalgic and retro elements of the Republic of China, unique printing elements, and distinctive natural elements are the continuous source of creativity for Guochao brands.
Auspicious clouds, red sun rising, koi carps dragging in the waves, and dragons flying in the sky. These auspicious cultural elements are cleverly used in the design of domestic brands, and they shine under the trend of the times.
National trend has become a new way of cultural expression.
Nowadays, more and more designers are beginning to pay attention to the traditional culture of China's ethnic minorities and draw inspiration from ethnic costumes to recreate. The styles of Chinese fashion shows have also become more diverse in the combination of tradition and modernity.
However, the creation of Guochao is by no means as simple as traditional cultural images.