I have never done catering, but as a senior foodie, I can tell you how I am usually attracted.

First of all, you asked about how to promote it, which proves that your restaurant has opened or will open soon, and the type of food, the level of the chef, and the location of the store have been fixed.

In this case, what you have to do is actually very simple. The first is to promote it at the door of the store. Use a big sign to write down the opening rewards, give a few discounts or give food and drinks. Don’t give coupons. If it is really delicious, you will definitely get it.

I will come, but it’s useless to give coupons if it’s not delicious.

The second is the like activity in Moments. Customers can get discounts by sending photos of store signs or food to WeChat Moments, along with positive comments about the store. Most of the customers attracted by the sign are people who live and work nearby.

Many of their friends and relatives will also live and work nearby. This kind of face-to-face promotion to target diners is much more cost-effective than advertising.

The third is to contact local food experts or food self-media in Toutiao or WeChat public accounts, and invite them to come and taste it for free. One meal can attract the attention of thousands of gourmets for you.

The fourth is to open Dianping, Nuomi, and Meituan, and upload pictures of the food, environment, and price of our store. It is best to ask a few self-media to write two soft articles. If you happen to be in a tourist city, then congratulations

You will have a steady stream of out-of-town customers.

I remember one time I went to Hangzhou and saw an advert on Dianping.com about a fly shop that had been in a small alley for decades and had a very authentic taste. I went there admiringly. As expected, the name of the shop was very small and confusing, and the shop owner was also unfamiliar.

Enthusiastic, but there was a long queue of foreign tourists, so I waited for an hour in anticipation, but was disappointed. The taste was very average. When I asked the diners around, they were all attracted by the soft article, which shows the importance of self-media.

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