1. What marketing methods can be used to make full use of the advantages of mobile marketing?

Twelve modes of mobile Internet marketing

1. Fan marketing: WeChat subscription number, WeChat service number, mobile QQ group, WeChat group, etc.

2. Self-media marketing: enterprises create WeChat WeChat official account number, Weibo number and headline number

3. Mobile word-of-mouth marketing: reviews of review applications and shopping sharing websites, such as public comments, pocket shopping, Yitao and so on.

4. Mobile public relations marketing: column title, news release, public relations activities, resource exchange, etc. of mobile applications.

5. Mobile advertising marketing: friends circle advertising, mobile network alliance advertising, and mobile picture advertising (banner, screen opening, screen retreating, full screen, etc.); Rich media advertising; Mobile video patch and corner advertisement; Integral wall advertisement; Native advertising (information flow, spots, incentive interaction, etc.)

6. Mobile video marketing: short video hard advertising; Creative short video; Video patch and insertion; Video APP frequency opening and transitional page floating advertisement; Video implantation, etc.

7. Mobile e-commerce marketing: mobile phone Taobao, JD.COM mobile phone client; Chuchu Street, Pocket Shopping, Micro Store Network, V Store, Youzan and other micro stores operate; Construction and operation of mobile e-commerce distribution system.

8. Mobile embedded marketing: creating popular articles embedded in WeChat size; Content implantation of news client, etc.

9. Mobile scene marketing: online data collection, user geographic location locking, user photo taking and marketing information matching.

11. Mobile storefront marketing: improve storefront sales with mobile marketing tools, and upgrade from sitting sales and marketing to sales anytime and anywhere; Mobile shopping guide sales tools; The mobilization of user data collection and analysis.

11. Mobile distribution: Wechat business system; Mobility of dealer development and management.

12, mobile integrated marketing: the combination of various mobile thinking, content and mobile channel resources.

eighteen military tactics of mobile internet marketing

1, wechat subscription number

2, wechat service number

3, wechat circle of friends

4, mobile advertising network alliances, such as second hand, multi-alliance, Tencent Guangdiantong, etc.

5, APP, involving transportation, tools, food, home, cars, finance and other types.

6. Media size

7. Mobile search engine

8. 3d mobile software

9. Store mobile shopping guide (how to use mobile marketing tools for shopping guide)

11. Customer relationship mobile management and mining (customer information collection guidance, customer tracking and maintenance, transaction guidance)

11. Mobile online shop

12.

16, mobile QQ

17, mobile communities, such as Momo, mobile QQ group, WeChat group, etc.

18, online celebrity

Ten Trends of Mobile Internet Marketing

1, Mobile Internet becoming the main interface connecting owners

2, Real-time matching between mobile consumption and mobile marketing (watching and selling, real-time purchase triggered by scenes)

3, mobile devices+virtual reality vr+ interactive technology

4, LBS scene marketing based on geographical location

7. Small data within the enterprise+big data driven by user groups

8. Mobile Internet marketing of physical stores