Master Kong once customized instant noodles for the Beijing Winter Olympics, using high-end ingredients: large chunks of beef.
As a relatively famous national brand in our country, Master Kong is very well-known.
In our impression, the seasoning packet of instant noodles only has a little bit of beef and a little bit of dried vegetables, but the taste is quite good.
Nowadays, there are more and more brands of instant noodles in China with a variety of flavors, but the sales of Master Kong instant noodles have increased again.
This is because during the Beijing Winter Olympics, Master Kong instant noodles, as a convenience-oriented noodle, added real ingredients into the noodles specially made for Olympic athletes.
In addition to vegetables such as cauliflower and carrots, there are also large pieces of beef.
As a company that manufactures food, food raw materials are still relatively important.
Master Kong often strictly controls raw materials, raw material suppliers, and every aspect of production during production.
A cup of tea, a bottle of water, and a bowl of noodles may seem like very simple things, but they often have very complicated physical proportions and production lines.
Master Kong also invested 500 million yuan to build a food safety center and introduced the most advanced inspection instruments to detect whether there are pesticide residues.
From raw materials to the production process, the entire process is traceable and managed.
In fact, Master Kong makes different adjustments according to the tastes of different regions.
The series featured in each region are different.
The coastal areas of Jiangsu and Zhejiang are the Jiangnan cuisine series, Sichuan and Chongqing are the spicy series, and only braised beef noodles are popular across the country.
Therefore, it is normal for the instant noodles provided to athletes at the Beijing Winter Olympics to change in materials. After all, athletes have greater energy needs.
No wonder Master Kong instant noodles have changed the beef into such large pieces and increased the amount of vegetables. It is similar to the beef noodles in the usual store, and the effect seems to be quite good.