How to run Douyin short videos?

What should a beginner on Douyin do?

Three steps for Douyin operation: Positioning → Account preparation → Output content 1. Positioning means what content your account will output and what kind of users it will attract?

Different content will be recommended to different users and receive different exposures.

Think about this step first before proceeding with the subsequent operations.

2. Account preparation 1. Just try your luck or choose an account that you are absolutely confident that you can output high-quality content.

Otherwise, prepare more. It doesn’t matter whether you have a new account or an old account. You can just maintain it again. And you need to pay attention. If you do it in batches, it is best to use one account per mobile phone, and do not connect to wifi.

2. Maintain an account. If it is an old account, just hide the previous works and then maintain it like a new account.

Maintaining an account is nothing more than using it like a normal user, and then having the account be labeled with the corresponding label, and this label is the positioning mentioned earlier.

Tags are very important and will affect recommendations. You must pay attention to them when maintaining an account.

For example: if you create a personal IP for intellectual property, and finally attract users to WeChat and monetize it through paid consultation, you will also need to frequently browse videos related to intellectual property.

In addition, package your avatar, nickname, background, and introduction, and your introduction is also one of the important means of advertising. Try not to leave contact information in the early stage until the video becomes popular, and you need to use homophones.

Character.

It usually takes about a week to maintain an account, and then check to see if the account has been labeled accordingly.

How can I see if my account has been tagged?

Use another mobile phone to open the Douyin homepage of your account, click the small triangle symbol in the upper right corner, and check whether there are "people who may be interested" in the associated accounts recommended by the system and "whether there are accounts of the same type that you are targeting in this type."

That’s it.

3. Output content 1. Douyin recommendation mechanism: You can leave this to Baidu. There is really nothing to say, so I won’t waste words here.

2. Douyin explicitly does not recommend content: picture carousels, chicken soup for the soul, narration, wordless broadcasts, unboxing, price-mentioned solicitation of good items, street interviews, sales of irrelevant goods, awkward performances in small theaters, and the above six categories of videos are clearly not recommended.

Therefore, do not output content in this area. In addition, content that also includes handling, excessive repetition, downloading other people's videos and reposting them, and including contact information in the video will not be recommended.

3. Content production props: a mobile phone + video clipping APP are enough. Lights and radios will be used when appropriate.

Script: You may not understand the script. Simply put, it means what kind of content you want to produce and whether you want real people to appear. In most cases, real people need to appear, because real people are more likely to become popular.

For example, if you want to create a Douyin account that teaches girls how to do makeup, what kind of content do you need to output?

It’s nothing more than filming some makeup skills, and how you show off these makeup skills is your script.

Remember, the video should be short and concise, so as not to affect the completion rate; it is better to post a high-quality video a week than low-quality videos every day; it needs to have a human voice or dubbing, and the sound should be clear and free of noise.

The golden three-second rule: attract users within the first three seconds, so use the beauty feature. Handsome guys and beauties will always attract a lot of people's attention.

In addition, you can also attract users through some special scenes or backgrounds, or give a good conclusion, one-sentence introduction, etc.

Video format: In short, it is best not to horizontally screen, which affects the senses. In addition, it can be customized whether it is 9:16 or 16:9. It is recommended to use 9:16 in full screen.

Subtitles: Although your Mandarin may be accurate, many users are also accustomed to reading subtitles.

The style of subtitles depends on your product and production content. It cannot be said that being flashy is definitely not good, but if you are a middle-aged uncle sharing dry information, then being flashy is definitely not good.

At the same time, it is also necessary to note that subtitles must not violate regulations. For example, if contact information appears, some sensitive words need to be replaced with letters.

Background music: Just use the popular songs on Douyin. If you have inspiration, you can also add your own. Sometimes a soundtrack can make a video popular.

Sound effects: You can add some sound effects appropriately. Of course, you can completely position your Douyin account as a sound effect organizer.

Title: This is the text entered when publishing. Don’t underestimate the role of this text.

This text is best related to the content and your own product, and guides users to comment. This can greatly increase the exposure and occasionally increase the popularity.

When publishing at the same time, remember to add related topics and the Aite Douyin assistant.

Release time: There is not much emphasis on it. It just means that it should be posted when there are many users, such as noon or evening.