Only when brand copywriting is "anthropomorphized" can it have the vitality of communication. The copywriting of many brands seems to be very lifeless and unattractive.

In fact, if the "anthropomorphic" writing technique can be integrated into the writing copy, the copy will be given life and have stronger communication vitality.

The so-called personification, as the name suggests, is to express a certain feature of a product or brand in a personified way, and sometimes the product or brand is directly compared to a human being.

This way, brands and products can be closer to users and more attractive.

"Anthropomorphic" copywriting is common in gourmet products, and it has also shown a diversified trend in recent years.