seeking to design a promotion plan for a stationery store

it is inevitable to open a stationery store, and Sanhe stationery often engages in sales promotion. In fact, these methods are also needed in other stores. Promotion is the quickest and most effective way to enhance popularity, but only if you know the promotion methods, otherwise it may backfire.

1. Do a good job of publicity before promotion.

"The fragrance of wine is afraid of the depth of the alley". No matter how good the promotion method is, consumers don't know it, and they can only be "stillborn". Doing a good job of publicity before promotion is the premise of achieving the goal of promotion.

Generally speaking, the radiation power of a storefront varies according to its own strength, and the publicity work outside the radiation range of the storefront can only be a waste of money, which does not play any substantive role. Promotion and publicity should be carried out within the radiation range of the store and aimed at the target consumers.

For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "make a big fight", distribute leaflets around the stores, make full use of in-store radio, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, many stores' promotion policies "come gently" and "go gently", which "can't shock a ripple" in the crowd, and naturally can't achieve the purpose of enhancing popularity.

2. Clever promotion policies

Whether the promotion method is reasonable or not is directly related to the quality of promotion. When making promotion policies, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to receive better results.

(1) Give full play to the charm of complimentary products

McDonald's stores are packed every holiday. What is the reason? It turns out that it is not only hygienic, convenient and delicious fast food that attracts diners, but also toy gifts that attract children more. Each toy is different in style and innovative. The children's needs have brought the consumption of the whole family. Children are happy to eat, toys are available, and parents are happy to pay more money. The cost of gifts is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.

(2), point consumption

Nowadays, many shopping malls have introduced membership system and issued discount cards, so customers can get a certain rebate when shopping in the store reaches a certain amount. If you buy more than 1 employees, you will get a rebate to 2 yuan, and if you buy more than 2 yuan, you will get a rebate to 5 yuan, which will be cashed in the form of physical objects or shopping vouchers, attracting many consumers to buy and effectively cultivating the loyalty of customers. The key to using a few consumption promotion methods is to talk about credibility, and the promised policies must be fulfilled so that consumers can get tangible benefits.

(3) Pay attention to innovation

The times are changing, but the promotion of many stores is "unchangeable". Faced with the flying promotional advertisements, consumers are no longer "cold" about "old faces", and the old-fashioned promotion method has become "deaf ears", so the promotion method must win by faith, and only the new can be dynamic, and only the new can attract more consumers. "

"donkey grinding"-a scene that can only be seen in rural areas, has recently appeared in a newly opened restaurant in Beijing. A bluestone grinding plate is fixed at the entrance, and a gray donkey with an eye mask keeps circling around the grinding plate. The food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food. Moreover, there is a well not far from the grinding plate, and the pulley set up on it can draw water directly from the well. From time to time, curious people come to try their hand, and there are many people taking pictures around donkeys and wells. The idea of donkey pulling into the restaurant has opened people's eyes between long-term high-rise buildings, and made the restaurant more popular and full of customers. Nowadays, there are more and more promotional patterns, but only the way that meets the customer's psychology and needs can get good results. Generally speaking, stores should choose the right way to win new victories and determine a reasonable time limit in combination with the nature of products, the characteristics of different ways and the shopping habits of consumers. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and hit our own feet". At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, and on the other hand, it will enhance the good image of the store and form a good reputation, so as to get more customers. Stationery store opening planning

Stationery store opening planning

Stationery store opening planning, in today's life, more and more people like to start their own businesses, and there are many ways to start their own businesses, such as opening a shop. And opening a store requires some activity planning. So do you know how to write event planning? The following is about the planning scheme of stationery store opening activities, hoping to help everyone!

Stationery store opening planning 1

Environmental analysis:

1. As a business specializing in children's business, children are of course the most important consumer group, and they have great consumption potential. As parents, most of their consumption is around their children.

2. Children's Day promotion can mainly focus on children's clothing, shoes and hats, toys, school supplies, video discs, children's sporting goods, etc. At the same time, because children's consumption is generally led by their parents, some incidental goods promotion can also be launched for their parents.

Activities:

1. Colorful holidays and Happy Children's Day.

Give children a special time to enjoy the care from parents and society, and create a fairytale world. Let children's dreams come true, and at the same time enhance the popularity of children's products brands in shopping malls, and drive sales through activities.

1. Children's beautiful clothes make their debut.

There is a special plan to celebrate and reward guests on Children's Day. Dozens of brand goods in children's wear, shoes, hats, toys, bookstores, stationery and sales areas are jointly sold, and you can choose hundreds of new seasonal products. All products are fully profitable and the price is favorable. (It is suggested that the Ministry of Investment Promotion inform to adjust the price during the holiday period to dress up the most beautiful baby in the festival with the lowest price, so as to promote sales. Children's products sale can be held in the central hall. )

Activity time:

May 29th-June 1st.

Venue:

Children's products sales areas in the shopping mall.

2, children's new fashion show.

Because the Children's Day falls on Tuesday this year, the relative passenger flow will be reduced. In addition, children will participate in the activities organized by the school on Children's Day, and they can't go out. The mall can advance the activities of Children's Day to Saturday and Sunday on May 29th and 3th. During these two days, parents of children will also take their children for leisure shopping, and then they can participate in various activities in the mall and promote sales.

It is suggested that China Merchants Department participate in this activity. On May 29th and 3th, the planning department will invite a professional children's art performance team to participate in this activity, and the children's model team will make a new stage display for all kinds of children's clothing brands and children's products (schoolbags, children's shoes and children's hats) in the shopping mall (the goods used will be contacted by China Merchants Department). There will be wonderful children's singing and dancing and instrumental performances in the activity to attract customers' attention and improve their performance.

Activity time:

May 29th-May 3th.

venue:

central hall of the mall.

As the children participating in the performance are very young, it is suggested that the shopping mall should send gifts (in pencil boxes, schoolbags, etc.) to the children's actors after the performance, in order to motivate the children.

second, the new image.

1. A new image of a beautiful childhood.

Anyone who spends all of 2 yuan on children's clothes, shoes, hats, toys and sales areas on the second floor on Children's Day can get a "Pretty Baby" children's photo card presented by the mall with a shopping receipt, with a value of 2-3 yuan, which can be provided by * * * Photography City to freeze the eternal' beauty' for your baby's childhood.

Activity time:

May 29th-June 1st

Venue:

In the shopping mall.

event publicity:

the planning department cooperates with the pre-event publicity preheating and the production of in-store and out-of-store POP posters, and is responsible for sorting out the broadcast draft and submitting it to the reception desk for repeated playback.

2. Exhibition of Children's Paintings in "XX Shopping Plaza in My Eyes"

Choose an exhibition of 1 outstanding children's paintings in Heze City, choose appropriate places in the shopping mall, and make exhibition boards and display their works on the exhibition boards. Through these paintings, people can see the image of the shopping mall in their eyes. This activity is closely related to Children's Day and is more conducive to enhancing the image of the shopping mall.

Stationery store opening activity planning 2

School stationery is selling like hot cakes, and stationery promotions of various student stationery stores follow one after another. In the face of fierce market competition, it is necessary to do a good job in the promotion of stationery stores. Lepusheng Stationery believes that before engaging in promotional activities, stationery stores should first make clear to whom to spread, determine the information recipients, what information content to spread, and when and where to spread it. In terms of specific planning, there are several tasks that must be done well:

1. Stationery promotion needs accurate positioning and distinct themes.

what kind of effect do you think of, whether to convey the brand image to consumers or achieve sales growth, or to empty the inventory products.

2. Determine the best promotion plan for stationery promotion

In addition to careful planning and personnel arrangement in advance, there must be a good plan to penetrate the purpose and theme of the activity into everyone's mind, fully mobilize their enthusiasm, and conduct detailed promotion plan and details training for the promotion staff.

3. Determine the promotion time of stationery. The promotion time should be sooner rather than later.

it's best to be three days ahead of your opponent, so as not to be preempted by his opponent. No matter how good the planning is, you should seize the opportunity. Is the promotion around a certain theme or a certain link more organized?

4. create a good atmosphere in the stationery store.

if the pop poster should be brilliant, the promotional words should be eye-catching, thus stimulating customers' desire to buy.

5. Make an appropriate sales target and incentive plan.

The discount should be obvious, and it should not be too complicated. The more obvious the feeling that people feel cheap, the greater the chance of success of such a promotion plan for students' stationery.

6.

To control the cost of stationery promotion activities, it is necessary to "tailor it to your own needs", so as to have better results.

Here are the specific steps of stationery promotion activities:

1. Make the promotion time:

Generally, it is arranged around specific holidays, and stationery sold to students is the best before and after school, mainly considering factors such as the length of promotion time, and flexibly arranging the activity cycle according to the size of promotion expenses.

2. Make the promotion purpose:

There must always be a goal in doing things, and the promotion must have an expected purpose. What kind of result does the terminal promotion want to achieve, is it to increase stationery sales or to curb competitors? This must be emphasized when making a plan.

3. Make the promotion theme:

The theme is the key and core to be expressed in the promotion activities, which can effectively spread the promotion activities, and the theme should be concise, which can effectively attract consumers and facilitate publicity.

4. Work out the implementation steps:

For example, the display methods of gifts and promotional POPs, etc., a detailed schedule can also be made, and small periods can be arranged, so as to carry out promotional activities in time.

There are four points that should be paid attention to in stationery promotion:

1. The investigation is in place and the publicity is misplaced;

2. The supply of goods should be sufficient;

3. The location of the event is free from remote places with few customers;

4. The time should be controlled within one week. How to give away explosive stickers in stationery stores?

Write the gift or the price of the gift. The 618 gift package exploded and posted the gift or the price of the gift. The post was placed on the gift, and the customer knew it at a glance. Explosive stickers, as another hand-painted POP expression besides posters, are widely used in various stores. The ellipse tool draws an ellipse using a filter: effect, because there are many styles of explosive stickers circulating in the market, which effect can't be found? In fact, it's very simple to write an explosion sticker. Sticking it up, the pontoon palace in Licheng District has "2% off" and so on.

why do you write it yourself? I suggest you design your own explosion stickers. For more than 2 years, or spend money to let people do some photo stickers for you.

If you want to know, you can watch the animation. As it turns out, the first method: the pen path tool draws jagged explosion stickers, and once you get the hang of it, you can learn it. The gift stickers used in supermarkets, the wholesale markets of goods, and the explosion stickers you need are called stickers, and you can go out or enter the door on the wall. For a chain with a certain scale.

I strongly recommend Zhongyin Printing, located in Hongshan Science Park. This kind of explosive stickers are mainly composed of words and numbers. The explosive stickers can be handwritten and put in a conspicuous position at the door. I remember there are pictures here.