Listen to the meaningful food names, listen to the meaningful food names.

First, the naming characteristics of snack food

1. At present, the puffed snack food on the market is mainly western-style potato puffed food. The characteristics of this product come from the west, and they contain foreign flavor. In terms of brand names, they translate from English into Chinese, or directly take out names with English culture. In packaging design, they are mainly fashionable and dynamic. For example, Kebik and Boca have interesting food names.

2. Leisure food is characterized by leisure. Eating this food is an expression of a state of releasing stress and expressing emotions. Naming can be described from the perspective of expressing emotions. This leisure state can be expressed directly (leisure and pleasure), and can also be expressed through sound and color, such as crisp corners.

3. Name the target group according to its characteristics. The target consumers of leisure puffed food are mainly divided into two categories, one is mainly young female consumers in cities, and the other is mainly children. Some brands are mainly aimed at children as the main target consumer groups, and brand names are obtained by shaping children and cartoon characters. For example, blue flying squirrel, Teletubbies, Want Want and so on. These brands are characterized by children's spirit and cartoon flavor, and their target audience is very narrow.

Second, the naming principles of leisure food stores

1, which makes customers impressed and unforgettable.

2, simple and easy to understand

3. It is meaningful and full of leisure culture connotation.

4. Highlight the fashion and leisure of products.

5. Let people know your business scope.

6. Be kind and don't make people feel superior.

Three, the specific reference of the name of the leisure food store:

1, smart food box

2. Shuangmei Food Store

3. Guo's family

4. Doudou restaurant