There is an article on Spoon Classroom that introduces it.

In fact, in terms of product positioning and concept strategy, the review platforms on the market are all similar, focusing on building user reputation and credibility.

The same goes for foreign products. The United States has Yelp, and Japan has Tabelog. The logic is the same.

As the "Dianping" of the American restaurant industry, Yelp's strategy is to hire a local person as a community manager in each local market. The community manager is responsible for increasing Yelp's brand awareness and cultivating the local reviewer community.

Community development drives the growth in the number of reviews, and continues to attract new users to contribute reviews.

Japan's Tabelog has greater influence.

Its list selection is based on consumers' reputation, and the scores are constantly changing, so they are more trusted by consumers.

Many Japanese restaurants will put Tabelog's yellow evaluation label on the counter as a kind of honor and advertising.

Of course there are differences.

Yelp places more emphasis on review length and descriptions of details.

Currently, the average length of all Yelp reviews exceeds 100 words, and the app can also check in, upload photos, and send simple quick tips.

The reviews are still displayed in categories. First, there are reviews from less than 10 authoritative people, then reviews that are recommended, then suggestions that are not rated, then people who often sign, and finally, an inconspicuous gray indicates the reviews that are not currently recommended.