The appearance of every product has a certain brand story behind it. More importantly, it represents a culture and people’s recognition of it, the recognition of taste and the formation of long-term eating habits. Some people have become his loyal users and long-term consumer groups.

A brand is often accompanied by the story and growth behind the brand. For example, when we buy soy sauce, the first thing we think of is seafood soy sauce. When we buy milk, the first thing we choose is the brand or the one with credibility. Mengniu or Yili.

Although Bingfeng is a regional soda brand in Xi'an, it has maintained its unique taste and flavor over the years. It has a strong presence in the local area and is deeply loved by the local people. Therefore, it has a certain market, and if there is a market, there will be demand.

Today’s Bingfeng Soda and Roujiamo Liangpier have become standard items in the Sanqin set meal, and every Xi’an person must buy soda in summer.

I am Xiao Yang who can drink whatever he wants. When I talk about Bingfeng Soda in Xi'an, it is my memory from childhood. Bingfeng Soda was born in 1953, nearly seventy years ago. For us, Coke and Sprite are the world's giant drinks, but Bingfeng is definitely the best-selling carbonated drink in the Xi'an market. It is packaged in 200ml glass bottles and has witnessed the growth of so many Xi'an people.

When I was a child, my toys were iron pieces made from Bingfeng bottle caps smashed with bricks. In the summer of my childhood, when I went to play at a child's house, grandma would always take out two bottles of Bingfeng from the blue frame. Each of us would take a bottle of Bingfeng, sweating all over our heads, and take a sip of Bingfeng. It was a happy moment for children. The appearance of Bingfeng has never changed. It is a long and narrow glass bottle with the simple word Bingfeng. You will still find that even the filling level of each bottle is different.

The first thing young people in Xi'an say when entering a noodle shop is: "Boss, pour a bowl of oil on the noodles, and get a bottle of Bingfeng, it's iced." The noodles are served with Bingfeng as standard, and the steamed buns are served with Bingfeng. Sanqin Bingfeng is indispensable in the set meal.

You may be wondering, what is the magic power of this soda that looks like Fanta? Bingfeng is not as strong as Fanta Coke, not as sweet, and does not taste very exciting. For Xi'an people, the taste of Bingfeng is the most familiar taste that sticks in the mouth.

There are two kings that can’t be separated from the barbecue stall, one is Jiudu and the other is Bingfeng. If you can’t drink, I will use Bingfeng to touch you. If you drink half the wine, the Bingfeng bottle on the table may be gone. It’s full!

In fact, Bingfeng is a habit, just like eating spicy noodles. Bingfeng carries the development of the city and the memory of children. Bingfeng soda, I have been drinking it since I was a child

Bingfeng soda is a unique feature on the dining table of Xi’an people. It is a well-known local carbonated drink brand in Xi’an. It can be said that everyone in Xi’an knows it. Many people know it. I have been drinking it since I was a child, generation after generation! Walking in the streets and alleys of Xi'an, no matter it is noon or night, whether it is bottles or cans, there is always a Xi'an person who has a special liking for it! The love for Bingfeng soda exceeds the love for all carbonated drinks such as Coke. People who are not from Xi'an really can't understand the full feeling of happiness!

When Xi'an people go out to eat in restaurants, no matter how big or small, they still say "Boss, let's have a vegetarian meal" before they can sit down, eat noodles and drink.

Sanqin set meal: Liangpi, Roujiamo, Bingfeng, so exciting!

Liangpi (must be rice skin, preferably from Qinzhen), Roujiamo (preferably cured juice), Bingfeng (preferably bottled, if you don’t have cans, it will work)

I don’t know who first put these three together when and where. Nowadays, whenever you go to eat Liangpi, you must order the Roujiamo with Bingfeng. Some people affectionately call it the Sanqin set meal, which has endured for a long time. , no one can shake its C-segment status in Xi’an gourmet food scene! The cold skin is spicy and a little sour, coupled with the meaty flavor of the meat buns, the combination of flavors is just right, and the ice peak is used to clear the mouth, it is really tantalizing!

Mutton soaked steamed buns with ice peaks, one bite of buns, one bite of sugared garlic, and another puff of ice peaks. Don’t be too comfortable, it will be too hot if you say """

Mutton soaked buns with some minced garlic Sauce, coriander, sugar and garlic. Take a small sip, take two or three bites and then take a bite of Bingfeng, your whole body seems to be clear.

Hot casserole with cold Bingfeng

Every time, my wife strongly requests to eat the casserole. She eats the casserole in small bites, while I drink Bingfeng opposite and look at her little My mouth was extremely hot, and I really couldn't bear to stop. I kept fanning it with my little hands, which was both funny and distressing at the same time. Now, from time to time, I go to the casserole restaurant in a village in the city of Xi'an by myself.

Collection of the full range of Bingfeng soda family products

For us Xi’an people, Bingfeng is a national brand steeped in the emotions of several generations of Xi’an people. In the Xi'an market, you can hardly see any advertisements and publicity, but many Xi'an people always remember the earliest advertisement of "Bingfeng", "I have been drinking it since I was a child!" This has also become the unswerving choice of many Xi'an people and even Shaanxi people. Important reasons for "Bingfeng".

Bingfeng soda bottling production line

From the earliest bottle of 2 cents, with a bottle deposit of 8 cents, to 2 yuan a bottle in 2014, the packaging and taste of this bottle of beverage are almost the same. Without any changes, local people returning home from other places always drink a bottle of "Bingfeng", which has become a kind of local sentiment and Shaanxi culture.

I have been to many cities, eaten dishes from many cuisines, and drank "Arctic Ocean" in Beijing, "Shanhaiguan" in Tianjin, "Asia Shashi" in Guangzhou, and "Taiyuan Soda Drink" in Taiyuan. All cokes are on the sidelines, but frozen soda is my favorite, and no one can take its place in my heart!

In essence, the formulas of these sodas are almost the same, but I just can’t get the taste out of my heart. Every time I go back to Shaanxi and leave Xi’an, I take a few bottles of Bingfeng with me and take a few sips, which makes me feel homesick!

Bingfeng is the memory of Xi’an people. Mutton steamed buns with Bingfeng.

The best memory of a foreigner

Four words, good quality and low price

Sanqin set meal: Roujiamo, Liangpi, Bingfeng

Advertisement for Bingfeng soda Words: Drink it since childhood! This is the childhood memory of many people. Time is changing, but the taste of Bingfeng soda has remained the same for decades. It is also a specialty drink that we Xi'an people cannot live without when eating barbecue and night markets