The wheel of history is rolling forward, and the trend of the times is vast. History will only care for the determined, the enterprising and the fighters, and will not wait for the hesitant, the lazy and the fearful. The times keep advancing, and history keeps changing. Countless people have plunged into the torrent of the times, some of them have stumbled and some have suffered, but some people have finally stood on the torrent and laughed at the times.

now we have ushered in a beautiful era, an era of vigorous development, and everyone can show their magical powers. He is a man who is advancing with the times. He dares to innovate boldly to create a new era, develop into the richest man in the world, and win the respect of the world. But in the end, he failed in our country and withdrew from our market with 6 trillion assets.

When it comes to Amazon, people used to think of amazon rain forest first, but now when it comes to young people, everyone knows Amazon shopping, so today we are going to talk about Amazon, the largest e-commerce platform in the United States, which is also known as Amazon shopping by people all over the world.

Since Amazon went public in 1997, in just a few years, Amazon has developed into the largest online retail company in the United States. Perhaps at this time, its number of hits on Google search surpassed that of amazon rain forest, the largest rainforest in the world. Before that, let's take a look at the legendary life of Jeff Bezos, the founder of Amazon.

When he was young, Bezos' parents divorced, and he lived with his mother. Fortunately, his stepfather treated him well after his mother remarried, just like his own father and son. Bezos, who was 22 years old in 1986, graduated from Princeton, an Ivy League school in the United States. It seems that the life of a genius is also unusual.

After graduation, he started to work hard in a newly established company in new york, and then moved to many Internet companies. The dazzling Internet world had a great impact on his worldview, and he was not willing to lag behind others and wanted to join the Internet. At this time, his many experiences in Internet companies gave him great confidence. But at that time, the Internet giant: Microsoft has grown, and if you want to shake Microsoft's heel, you must find another way.

Since I chose the Internet, I have to work hard, so Bezos quit his well-paid job and spent all day thinking about how to enter the Internet as a dark horse. At that time, there was a strong atmosphere of learning and entertainment in the United States, and bookstores selling books and CDs were full of streets and alleys. The bookstore economy accounted for a part of the national economy, which made Bezos set his sights on bookstores.

when I was out, Bezos saw a bookstore and suddenly had a flash of light, thinking why not make an online bookstore and sell books and CDs online. Just do it. In 1995, Bezos collected $1 million from relatives and friends, and founded the first online retail company in the United States: Cadabra online bookstore, the predecessor of Amazon.

In fact, in the Internet age, countless people have the same idea as Bezos, but only he did what he said and dared to think, and only he succeeded. At that time, Cadabra was alone in the United States and developed with lightning speed. After the development, Cadabra, which was obviously unknown and awkward, was no longer suitable for the company name.

Bezos wanted a memorable and meaningful name, so he started with the alphabetical order commonly used in the United States, starting with A, and finally established the name Amazon. Amazon is the largest rainforest in the world, and he also hopes that his bookstore will become the largest online bookstore in the world.

Amazon has quickly occupied the online retail market in the United States with its monopoly, convenience, speed and cheapness. Of course, the internet age is changing with each passing day, and if you don't want to be flexible and innovative, you will only be eliminated in the torrent of the times.

Not only do you want to gain an advantage in book sales, the largest online bookstore in the United States has also begun to look to other fields, constantly expanding itself and turning itself to other fields. After continuous trial and failure, it has continued to grow and develop, and Amazon has also consolidated its position as the largest e-commerce platform in the United States. Having secured the first place in American e-commerce, Amazon began to look to other countries.

At that time, China's Internet was just emerging, and people didn't have a complete concept of e-commerce. Amazon entered the Chinese market with 6 trillion assets by virtue of its good foundation in its home country: the United States. In the early days, Amazon was indeed as expected by Bezos, with no rivals, and ran amok in the Chinese market.

however, with the passage of time, the disadvantages of Amazon's market in China have also emerged: the business model completely different from China's shopping model and shopping experience has pushed Amazon further and further. At this time, Alibaba, JD.COM and other rising stars seized the opportunity to develop rapidly, and by virtue of their generous localization conditions and the experience mode based on Chinese consumers, they quickly occupied the lost territory of Amazon, thereby growing and gradually encroaching on and squeezing Amazon.

Amazon, which lost many customers and regional markets, finally began to realize its own shortcomings and began to remedy it and transplant it locally. But at this time, Alibaba and JD.COM have developed and become rivals, so Amazon can get involved. So Amazon gradually declined in our market.

With the gradual growth of Ali and JD.COM, there is no chance for Amazon to turn over at this time. Even if it realizes its mistakes, it is already too late to make amends. However, Bezos is always a visionary capitalist, knowing that he has been completely defeated in China's market, so he stopped in time, withdrew from China's market with his 6 trillion assets and turned to other countries.

Bezos' March has also sounded the alarm for China's e-commerce. The mirror looks at the shape, and the past knows the present. We should learn a lesson and take a correct stand. Only by constantly adapting to consumers can we stand in an invincible position, and healthy competition can also revitalize the e-commerce economy.

This incident tells us that we should not start to be blind when we think that we are strong enough, and we should be prepared for everything first. Knowing ourselves and knowing each other can win a hundred battles, and it is not advisable to blind one leaf. If Bezos had made sufficient preparations when he first entered the Chinese market and understood the cultural connotation of this Millennium country, maybe the final outcome would be different!