The emergence of new business formats is the product of market competition and the inevitable result of the organization form of commodity circulation and the organization method adapting to changes in the level of productivity development and market demand.

New business formats are generated by market demanders and formed by market suppliers. They are the market behavior of suppliers to meet differentiated needs.

The so-called business format refers to the business form adopted by enterprises to meet different consumer needs, with different focus on selling goods and different ways of providing services.

Business format should include at least three meanings: First, what kind of store is my store? That is, the choice of business format.

Second, who is my store for? That is, market positioning.

Third, what does my store sell? That is the question of product composition.

According to the basic meaning of business format and based on the operating characteristics of restaurants, the business format of the catering market can be divided into the following categories: (1) Popular restaurant business formats mainly home-cooked dishes. The target market of restaurants of this business type is positioned as ordinary workers.

Class, the menus and dishes are popular and home-cooked, the prices are low, the dishes are large, and the dishes are served quickly, which can meet the daily dietary needs of the people.

Such restaurants are dotted all over Beijing, mostly in areas with convenient transportation, a large floating population, or areas where residential areas, government agencies, enterprises and institutions are concentrated.

(2) Fast food formats that meet the fast pace of life. These formats can be divided into Chinese fast food and Western fast food. Chinese fast food is characterized by cheap prices, simple dishes, simplicity and affordable prices.

Western-style fast food is deeply loved by young people and children because of its delicious food, fast service, personalized environment, and novel marketing methods.

(3) High-end dinner formats that meet the needs of business banquets. Such formats can also be divided into Chinese-style dinners and Western-style dinners.

Chinese dinner mainly refers to high-end restaurants with distinctive cuisine characteristics, which are divided into state-owned time-honored restaurants and emerging private restaurants.

Restaurants are representatives and masters of Chinese food culture. Whether it is operating techniques, dishes, services, or the environment, they all reflect the rich nationality and history, and have profound traditional cultural connotations.

Emerging private restaurants have attracted many high-end consumer groups with their attentive service, diverse dishes, upscale environment, and flexible promotions.

Western-style formal meals are mainly catered to high-level and high-income groups. With elegant environment and meticulous service, it is the best choice for those who like Western food.

(4) Hotel catering formats relying on star-rated hotels (5) Theme catering formats that express individuality People’s mentality of seeking novelty and difference has cultivated a number of highly personalized theme restaurants, which are either nostalgic, romantic, or

For leisure, sports, coolness or passion, it has become an excellent place for white-collar workers to gather, make friends, relax and have fun.

(6) Free-choice self-service catering buffet restaurants are similar to self-service supermarkets. Consumers can freely choose and enjoy all dishes according to their own preferences, which is more popular among young people.

(7) Romantic and relaxing casual catering format. This type of restaurant has few dishes, but mainly sells drinks, snacks, snacks, and snacks. The main selling point is the leisure environment.

(8) Entertainment catering format that combines catering and entertainment. In modern life, people are no longer limited to the simple need for catering. Colorful audio-visual enjoyment also gives restaurants a broader connotation.

The most typical one is the "Big Iron Tower". One ticket includes all the services of catering, music, dance and performance, allowing people to enjoy the sound, light, color and taste of dance, music and so on while dining.

At present, the most popular thing in Beijing is the "mass-selling KTV". Its freedom and price charm have become a popular choice for people's leisure time.

(9) Operators of catering street formats that win by scale have seized on the herd mentality of catering consumption and gathered together to operate in areas with strong business opportunities, gradually forming a large-scale "catering street".

Each restaurant on the food street has its own advantages, high and low prices, and rich and diverse dishes to meet the needs of various tastes.

In addition, the catering food courts formed in major shopping malls are also similar.

(10) Mobile catering formats for mobile consumption. Currently, most catering companies are mainly business-based businesses. In order to meet people's fast-paced lifestyle, mobile catering formats for mobile services and mobile consumption have emerged.

The drive-thru restaurant launched by KFC in Beijing is undoubtedly a new highlight in the catering industry.

A drive-in restaurant can be said to be a restaurant without a dining table. As long as the driver drives to the KFC window, the process of ordering, picking up the meal, and settling the bill will be completed in the car, which greatly saves consumers shopping time.

In addition, food delivery services are also an important part of mobile consumption.

There are huge business opportunities lurking in the mobile consumer market, which represents an important development direction for the catering industry.