1998 In order to cooperate with the release of Mulan, McDonald's specially launched a customized Sichuan hot sauce. With the end of the film, this Chili sauce is no longer sold.
After 19 years, in April this year, the American animation "Rick and Morty" was broadcast. The hero in the play growled that even if he waited for nine seasons, he would find McDonald's Sichuan Chili sauce. Therefore, fans have called on McDonald's to re-launch this hot sauce to miss the feeling at that time. ?
1, Sichuan Chili sauce is heating up in the United States, which is people's nostalgia and memory of the past taste. As we all know, Americans like hamburgers, and the classic collocation with hamburgers is all kinds of sauces. Sichuan Chili sauce, as the same cultural origin as China film Mulan, makes Americans who like this drama fall in love with Sichuan Chili sauce.
19 years later, if you taste it again, you can recall how you felt when you saw this movie 19 years ago, and you can recall what you looked like 19 years ago. Nostalgia is the fundamental reason for the popularity of Sichuan Chili sauce.
2. The fiery hot sauce lies in its scarcity. Human nature has a weakness and tends to care more about rare things. The limited supply of "hunger marketing" means gives people a sense of oppression and urgency.
In order not to miss what they like, people often flock to buy Sichuan Chili sauce, which leads to the shortage of Chili sauce in the market, thus raising the price of Sichuan Chili sauce.
People are sentimental animals and like to miss the past. Sichuan Chili sauce has become the sustenance of that generation of Americans. The pursuit of hot sauce is actually to relive the past, but also because of the satisfaction of having rare products today.