Mai Guangfan's foresight in brand management. From 65438 to 0996, Mai Guangfan applied for registration of the trademark "Harbor", and later Harbor developed smoothly and became one of the top 100 catering enterprises in China. The brand value of seaport is closely related to Mai Guangfan's strong sense of brand protection. With the continuous expansion of the "seaport" territory, Mai Guangfan not only runs restaurants, but also establishes catering schools to make catering have cultural taste and improve the quality of catering staff in an all-round way. In May 2002, the "Harbor Restaurant Education Center" jointly established by Harbor Restaurant Management Group and Zhongshan Technical Secondary School was formally established, and at the same time, the magazine "Food World" was founded, hoping to collect the accumulated experience of Harbor for many years, become a magazine truly belonging to chefs, and spread their healthy diet and high-taste diet concepts. Mai Guangfan can have so many new ideas and creativity, which is inseparable from his persistence in learning and his ability to absorb the strengths of others. Mai Guangfan once ordered five servings in a restaurant in Taiwan Province Province in order to learn the practice of yolk meat, and everyone next to him thought he was crazy. He even took his senior manager to the food stall to learn some special dishes cooked by others. Many people are used to picking bones from eggs, while he is used to picking some meat from bones and digesting it into his own things. He often emphasizes that he must study in front of the managers around him. Mai Guangfan is a person who has always been curious about the catering industry. He is always eager to learn and create, always absorbs the essence of people around him, and then becomes his own thing. Gradually, he has regarded diet management as an art, and every newly opened restaurant is his laboratory. Mai Guangfan broke the discipline of "teaching apprentices to starve to death" in the catering industry and always passed on his knowledge to his subordinates without reservation. Therefore, many of his employees entered the kitchen and left the hall. They are both skilled chefs and professional managers, and they soon took the role of leaders in various stores.
Mai Guangfan was invited to help restaurants all over the country plan and manage, which is very similar to the world-famous hotel management company Marriott Hotel. Mai Guangfan made full use of the port brand to cooperate with powerful companies, the other party provided funds, and the port participated in management, thus completing the strategy of transforming the catering concept into a management concept. Because their respective functions, abilities and advantages complement each other, the investment risk is minimized and the steady development of the enterprise is guaranteed. Since the establishment of the first Zhongshan Management Company 1998 in August, the group has owned three major catering groups, more than 10 well-known catering brands in China, and more than 60 wholly-owned and joint-venture restaurants such as Haigang Restaurant, Chifu Restaurant, Prince Hotel and celebrity chef canteen, with a total staff of more than 20,000. It also develops rapidly with the scale of three large restaurants every year, covering more than 0 provinces and cities in China/KLOC-0. At the same time, Mai Guangfan also extended his tentacles to foreign countries, opening restaurants in Vancouver Port, Canada and Luosheng Port, USA. He entered the international market through the restaurant chain with Haigang brand, and promoted the real Cantonese culture. The Prince Group, founded by Mai Guangfan himself, has been listed in the UK, and The Times of England reported the sensational effect of listing with a full page.