A classmate asked: I immediately went to practice and found an asset management company around the school. I was in the marketing department, and my first month was telemarketing, but I didn't know what to do. I am introverted, which gives people the first impression of being cold, but in fact I am not like this.

This student wants to ask: I heard that telemarketing is very difficult. What should a novice do to prepare?

Pretending to be a customer and calling peers-learning skills

Learning from peers at any time is the only way to grow rapidly

Can we pretend to be customers and call peers' companies? In this way, we can quickly understand how competitors do telemarketing, their advantages, their words, their product selling points and their services. In this way, we can not only understand the basic situation of competitors, but also learn words from experts in the same industry, killing two birds with one stone.

please note, however, that the order of magnitude is 111. Because at the beginning, you may not be able to meet the telemarketing experts, but you may meet the newly hired Xiao Bai, and there are more Xiao Bai and fewer experts, so there must be orders of magnitude requirements. When we call our peers too much, we should always be able to catch dry goods, copy them immediately, borrow what our opponents have done well, and avoid and improve what our opponents have done badly.

Make two important reminders:

1. Selling Xiaobai wants to grow rapidly, and one should learn from experts. They should be good at learning from each other, which is the fastest way to get started;

2. When you call your peers, you should take notes at any time. After you put the phone down, you should refine the keywords of the other party's speech. Taking notes all the way down, we naturally find all kinds of dry goods easily.

when calling, we must be clear about the customer's interests.

When calling, we always emphasize our own interests without mentioning the customer's interests, so we are often rejected.

When we call our customers for the first time, we generally make a mistake, that is, we only emphasize our own interests without mentioning the customer's interests, so customers often refuse us.

tell a small case.

Xiao A works for a family-style central air-conditioning sales company, that is, selling central air-conditioning for home use to luxury houses. Now the company adopts the recommendation mode of decoration designers, but many designers' phones are "rotten" by colleagues in the company. When the designers hear the phone, they either say they have cooperation, or they are unavailable, or hang up directly.

Xiao A has just joined the company. Designers of big-name design companies have cooperated with colleagues, but small design companies can't receive luxury orders and don't use such top products. Now, I feel that it is difficult to accumulate designer resources. What do you say?

the problem now is that the first call to the designer was blocked. Xiao A said that as soon as the designer heard the call, he said he was cooperative, or he was unavailable, or he just hung up. What should we do? The essence of this matter is that after saying that we hope to have cooperation in the future, the phone did not specify what kind of benefits it would bring to the designer. Old bottles of old wine will definitely make people angry. If you can't make a good phone call, it's impossible to visit later. Therefore, we should carefully hone our telephone sales skills.

We still need to meet the customer's needs. My speech is: "Hello, Mr. Wang, I'm Xiao A from XX Central Air Conditioning Company. A decoration master recommended you, saying that your design level is very high. I think if a customer will do decoration in the future, let's see if our brothers can cooperate ..."

Please read the speech above. Although I have reported my identity, I am XX Central Air Conditioning. This is to emphasize the interests of customers, and customers are willing to associate with us only when they hear that they have interests.

don't designers want to know me now? Which designer doesn't want friends to introduce customers to him? Will they hang up directly?

In the telephone conversation, there are many sayings about taking care of customers' interests. For example, all the peers have used it, and the income is very good; For another example, this is the development trend of the industry and how much cost can your company save; For another example, one more choice, to serve as the price whetstone for Party A ...

Ask colleagues for advice more-the way to speed up

At the end of work every day, summarize the phone calls of that day

In fact, many students complain that newcomers don't have a master to teach us when they enter the company. Let's think about it. The master has nothing to do with us, so why should he teach us? Who stipulates that this is compulsory education? It is human to teach us three strokes and five styles, but it is our duty not to teach us.

in my opinion, the first thing to do in sales in a company is to be a human being. In order to improve the relationship with colleagues, we should be diligent and quick, help our colleagues to pour water, buy some delicious food to share, be caring and attentive, and let our colleagues feel your love and be considerate, so that we can ask the experts for more advice, and people are willing to pass on your three tricks and five styles.

at the end of each day, we should summarize the telephone calls of the day, classify the customers into three categories: A, B and C, screen out the high-quality customers, give priority to the customers with high intentions, greet them by telephone from time to time, only talk about their family situation, financial situation, education background, personal hobbies, etc., and combine them with weekend SMS greetings and solar terms blessings. After a long time, customers will treat you with deep feelings.

Keep a sales diary every day, sum up what you have done well, catch out what you have done badly and write well. Keep keeping a sales diary, and your growth is just around the corner.

Do telemarketing-you must play well.

Calculate an income account and give yourself spiritual encouragement at any time. It is very valuable.

To do telemarketing, you must have hard work spirit. You must ensure the number of calls every day. Only when the number is guaranteed can you filter out more customers. There is a big difference between making 31 calls a day and 311.

share another trick of selling electricity.

We make hundreds of phone calls every day. After a long time, customers refuse more, which will affect our mentality and mood more or less. What should we do at this time?

You can calculate an account. Suppose you make 111 phone calls every day, bill 51,111 yuan a month, and get a commission of 5,111 yuan, then it is 5,111 yuan ÷(111 calls/day ×22 days) =2.27 yuan/phone, that is to say, whether this phone call is billed or not, you will have a profit of 2.27 yuan. To understand this is of great benefit to us to overcome difficulties and decisively pick up the phone again. Well, it's a spiritual encouragement for ourselves. It's very valuable.

thinking determines ideas, ideas generate actions, and actions create results.

I, your brother, have been engaged in sales for many years, and I would like to share some sales experience with you. You are welcome to come to the group (Q group: 398728172, verification code: 13) to communicate with us, whether you have any questions about choosing a job, starting a business or selling. Every day, we will discuss some sales cases and industry information that can land, communicate together, and take fewer detours!

Kuafu pursues the sun and dreams at dawn. Although the road is hard, dreams can come true! The harder you work, the luckier you are!