Muji was born in 198
Introduction:
Muji is a Japanese grocery brand, which means a good product without brand logo in Japanese. Product categories are mainly daily necessities. Products pay attention to the concepts of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Product categories range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter the industrial categories such as housing construction, flower shops and coffee shops.
development history:
in p>198, the world economic growth was in a downturn, and Japan also experienced a serious energy crisis. At that time, consumers not only demanded good quality of goods, but also hoped that the prices would be favorable. In this case, the concept of "no brand" (from English: no brand goods) was born in Japan. At that time, Masao Muuchi founded the "Muji" company and introduced the first batch of brand-free products to the market. The packaging of these products is simple, which reduces the cost, and the slogan used is "value for money".
In p>1983, MUJI opened its first flagship store in Castle Peak, Tokyo. Due to the great recognition of consumers, there are hundreds of specialty stores in Japan within a few years. In 1991, MUJI opened its first overseas store in London. Since then, it has successively entered France, Sweden, Italy, Norway, Ireland and other countries. In July 25, its Shanghai store officially opened.
On July 24th, 215, the parent company of Japanese "Muji" decided to reduce the prices of about 26 categories of goods sold in China by 2% on average after August 215. Despite the recent stock market turmoil in China and worrying economic slowdown, the performance of the Good Product Program in China is still good, and the operating income from March to May 215 rose by 9% year-on-year.
on November 11th, 221, MUJI and Qixian, a gourmet fresh supermarket owned by JD.COM, jointly established the first fresh compound store in China, which opened in Sun Palace Store in Ruihong Tiandi. This is not only the first show of MUJI in the field of fresh supermarkets in China, but also the first store of JD.COM Qixian Supermarket in Shanghai. Shanghai will open nearly 1, first stores every year, but it is the first time for the two brands to "fit" and integrate each other.
in November, 221, MUJI muji launched a new MUJI WALKER series featuring "functional clothes that can be worn freely", which includes a waterproof series and a lightweight series that is not easy to get wet.
On July 4th, 222, according to official news from Sundiro Honda, Sundiro Honda and MUJI jointly launched the Su -MS1 electric bicycle, with a price of 498 yuan.