In 2022, the number of people playing Douyin has almost reached 800 million. There are many opportunities in Douyin. If ordinary creators want to monetize their Douyin account, they first need fans. However, new accounts have experienced such a painful period.

: Problems such as slow increase in followers and low video playback volume.

How to solve it? The first one: insist on originality and create high-quality content to increase fans.

When the Douyin platform recommends Douyin short video traffic pools, it will use the originality of the work as an important measurement indicator.

So, how should we create original works when operating Douyin? The solution is to first select the core audience, and then produce content that can attract them based on the core audience. Simply put, it is to do a good job in account positioning and person setting.

The first purpose of positioning is to highlight the characteristics of the account, such as what type of account it is; the second is to attract precise users and increase the stickiness of fans.

Positioning is equivalent to a person's personality, a person's external image. As long as others mention you, they will know what kind of person you are.

Second: The content must be vertical. If the content does not match the account type, it will be difficult for the video to get traffic recommendations. Nowadays, major self-media platforms have very high requirements for the verticality of video content. For example, if you are a food blogger and have posted two

Zhou Gourmet Video found that the traffic was not high, so he turned his attention to posting funny videos, which would definitely not get traffic recommendations.

Therefore, you must insist on posting vertical videos. Whether it is a character or a scene, you can choose a fixed one. Once the direction of the video content is determined, do not change it easily.

Third: The content must be valuable enough. For example, if the video content is of poor quality and does not meet the aesthetics of the target users, the content is not valuable enough.

It is now as easy to make a Douyin account as it was two years ago. If ordinary people want to start an account, they must plan their content well. High-quality original content is scarce on all short video platforms.

Look at the high-quality works of your peers, and learn more about other people’s shooting skills and language skills. You can refer to the style, but you cannot plagiarize other people’s copywriting. It is easy to be identified as plagiarism. Everyone should remember that no one will reject someone who is valuable to them.

account.

Fourth: Video editing. According to the characteristics of the Douyin platform and user habits, targeted video editing is more conducive to Douyin's fans increase.

1. Control the duration: The video duration should not be too long to prevent the video from being too wordy, causing users to jump out of the video midway, affecting the completion rate, and thus not being recommended.

Therefore, when editing a video, try to simplify the video. It is best to control the video length within 20-40 seconds. In the later stage, I will teach you how to play long videos.

2. Close-up shot: On Douyin, visual experience is very important.

When we shoot a video, we need to shorten the distance between the characters and the camera. Douyin believes that only by allowing users to see the details more clearly, including looks, outfits, expressions, etc., will this provide a more immersive and exciting experience.

click to arouse user interest.

Fifth: Clarify the rules of the platform. Each platform has its own rules. Only when you understand the rules clearly can you play the game better.

If you don’t understand the platform rules and the functions of the software and operate it, it will most likely result in traffic restrictions, resets, video deletions, and severe account bans.

In addition, I would like to summarize in one sentence: For operations, you must plan well first. For example, what kind of videos you want to update, what type of videos you plan to produce, and how to monetize them all need to be planned in advance, so that you can

Know what you are doing and how to do it, and never be blind. You must have the most basic attraction points, explosive points, and monetization paths. Our ultimate goal is to monetize.