The market competition is fierce and the brand influence is insufficient.

1. Fierce market competition: As competition in the catering market becomes increasingly fierce, various food brands emerge in an endless stream, and consumers have more diverse choices for food. The competitiveness of Yunhe Xiangju Lotus Leaf Rice in the market has gradually weakened, resulting in a reduction in the number of its stores.

2. Insufficient brand influence: Brand influence is one of the important factors in attracting consumers. The brand influence of Yunhe Xiangju Lotus Leaf Rice is insufficient, and consumers’ awareness and loyalty to it are not high, which leads to a decline in its market competitiveness and ultimately a reduction in the number of stores.