It emphasizes the prosperity of metropolitan areas and attracts young people, the main force of urban consumption. It mainly deals in leisure brands and jewelry.

The overall tone of Urban Xintiandi is simple silver gray. The advanced ultra-clear large screen makes people feel the pulse of technological development, as well as well-known brands such as NE.TIGER, Tom Tailor, Cerruti 1881 and Ports 1961.

In addition to shopping, people can also enter the food court from here and enjoy delicious food from all over the world.