Jiaxiang Apricot Blossom Festival is held in Zhifang Town, Jiaxiang County, Shandong Province.

Jiaxiang has beautiful scenery in spring, with apricot blossoms blooming in full bloom. On March 12, the fifth Jiaxiang Apricot Blossom Festival was launched in Zhifang Town, Jiaxiang County, Shandong Province.

At the opening ceremony, theatrical performances such as operas, songs, and Hanfu catwalks brought wonderful audio-visual enjoyment to everyone, attracting tourists from all over the world to stop and watch.

At the same time, a variety of cultural tourism and business activities to promote consumption were held, and various activities were launched, attracting tourists in droves.

According to statistics, in the eight days since Jiaxiang County Xinghua continued to open, the number of tourists has reached more than 240,000, and there are more than 400 specialty businesses in cultural entertainment, food, intangible cultural and creative products, and specialty product exhibitions every day.

The number has reached more than 900 every day, driving consumption in surrounding scenic spots, specialty restaurants, picking gardens, etc.

Cultural tourism work It is understood that Jiaxiang County attaches great importance to cultural tourism work, using culture to shape tourism and tourism to promote culture, and promote the in-depth integrated development of culture and tourism.

Implement the "three-zone" construction of industrial parks, central urban areas, and cultural tourism scenic spots, raising cultural tourism construction to an unprecedented strategic height.

We will practice the concept of "lucid waters and lush mountains are invaluable assets" and seize the opportunities of the ecological restoration demonstration project of abandoned mines left over from history and the construction of provincial-level rural revitalization concentrated promotion areas.

Implement a number of key cultural tourism projects, prepare a high-standard master plan for the "3-day tour" all-region cultural tourism project in the southern mountainous area, develop all-region tourism, and boost cultural tourism consumption.

The successful holding of this event has opened up a new space for cultural tourism, built a new platform for communication, and deepened new bonds of friendship.

Jiaxiang County will further improve the construction of scenic spots, improve service quality, create high-quality tourism routes, promote service facilities and brand innovation, and make Jiaxiang contributions to the development of Jining’s cultural tourism.