1. Why are more and more brands launching cultural and creative ice cream?

With the upgrading of consumption and the increase in demand for culture and entertainment, consumers are paying more and more attention to the cultural connotation and personalized expression of products. As a product that combines food, culture and art, cultural and creative ice cream caters to this demand. Brands launching cultural and creative ice cream can not only attract consumers' attention and increase the brand's popularity and reputation, but also achieve differentiated competition through the addition of cultural elements. In addition, the production and sales of cultural and creative ice cream have also brought new business opportunities and growth points to the industrial chain.

2. Which cultural and creative ice cream do you want to buy?

I really want to buy the "Urban Fairytale" series of cultural and creative ice cream launched by Haagen-Dazs. The design inspiration of this series comes from the cultural elements of five Chinese cities, namely Shanghai's "Magic City", Beijing's "Legend of the Great Wall", Guangzhou's "Lingnan Paradise", Chengdu's "Tianfu Wonderland" and Chongqing's " Mountain City Story”. The ice cream in each city uses local ingredients and flavors, such as cheese and green tea flavor in Shanghai, black sesame flavor in Beijing, etc. In addition to the gourmet experience, the packaging design of this series is also very exquisite, with a city map as the background, cartoon images and local landmark buildings, which well demonstrates the charm of urban culture. Purchasing this series of ice cream not only satisfies my taste buds, but also allows me to learn about the cultural characteristics of different cities and increase my travel interest and experience.