Wulin Road is a "golden business card" representing the commercial street in Hang Cheng, a "women's street" that Hangzhou residents talk about, and a secret wardrobe frequented by women. A street gathers 1037 merchants of various brands and schools, mainly women's wear; A street makes more than 30 thousand female friends linger and enjoy it every day; A street has also spawned six related industries, including designer customization, female theme service and animation creativity. This street is called "The First Street of China Fashion Women's Wear".
A. Scope
The scope includes the main road Wulin Road (from Jiaochang intersection in the south to Stadium intersection in the north) about1650m.
Its branches include: Fengqi Road (Yan 'an Road to Huancheng West Road) with a total length of about 580 meters; Ligeqiao Road (Yan 'an Road in the east and Wulin Road in the west) is about 280 meters long. Longyou Road (from Huancheng West Road in the west to Wulin Road in the east) is 245 meters long, forming a "Shen"-shaped block. It is connected with the urban area of Yan 'an Road, and connected with the lakeside business tourist area located on the beautiful Xizi Lake through Longyou Road, forming a monastery-style shopping and leisure mode.
B, style
Wulin Road Fashion Women's Street is located in the center of Hangzhou. It was rebuilt on June 5438+ 10, 2002. It is a commercial street integrating shopping, leisure, tourism and entertainment. Wulin Road Fashion Women's Street has obvious advantages in Hangzhou fashion industry. Hangzhou women's wear, which has set up specialty stores and counters in many large and medium-sized cities in China, is hard to find in major shopping malls in the city's core business district. Not only in some big shopping malls that pay attention to brand image, Hangzhou brand women's wear is also less than 10. Wulin Road Fashion Women's Street not only has a certain scale, unified image and reasonable price, but also a personalized fashion clothing store that accounts for more than 50% of the block and is favored by consumers. The store is small, and most clothes are avant-garde, fashionable and personalized. The owners of these fashion shops have unique vision and outstanding artistic talent. The store is not only uniquely decorated, but also beautifully dressed. When customers enter the store, they are tailored and become fashionable.