1, the influence of Korean car brands is not as good as that of Japanese. Japanese giants Toyota, Honda and Nissan have deep roots in China, excellent marketing strategies and complete models at all levels, which are incomparable to Korean cars.

2. The brand positioning of Japanese cars is more in line with the needs of consumers in China. The first impression of Korean cars to Chinese people is high cost performance, while Japanese cars are characterized by low fuel consumption and good quality, which directly hits the inner needs of Chinese people.