1. Promotional slogan: For example, "Follow us and get the latest product information" or "Join our live broadcast room and enjoy unlimited fun."
2. Topic tags: such as "fashion wear", "food cooking", "travel adventure", etc., which can allow viewers to understand the theme and content of the live broadcast more quickly.
3. Character introduction: For example, "Anchor Xiao Zhang's live broadcast room" or "Our anchor is a senior fashionista from New York."
4. Event tips: For example, "There will be a lottery in the live broadcast room this week, so stay tuned" or "There will be exclusive discounts in the live broadcast room tomorrow, don't miss it."
5. Corporate culture: For example, company name, brand slogan or slogan, etc., can display the company's image and brand value.
In short, the background text of the live broadcast room should be concise, clear, guiding and attractive, able to attract the audience's attention and increase the interaction and participation in the live broadcast room.