In fact, the "old leader", whose surname is Luo, was born in 1961. He was "extremely restless" when he was young. He worked as a teacher, a grassroots cadre, and went into business. After retirement, he has been running a business with his wife. A "small and micro enterprise" that deals in mountain goods, in the words of the boss himself, "has little money but is not short of food and drink. Occasionally, he can earn money and drink a bottle of Moutai, and his life is good."

The reason why he started making Douyin short videos was due to the veteran's eye for "trends" accumulated over many years of doing business, but more of his motivation came from his personality of being "easy to learn" and "willing to try new things."

“Learning computers and playing WeChat are all ahead of my peers.” Douyin is no exception. However, it was my wife “Lao Jie” who first started filming on Douyin about three years ago. Lao Jie has been posting fragments of daily life content on Douyin intermittently, such as feeding stray dogs, sharing Northeastern specialties, and lip-syncing, and his number of fans has gradually exceeded 10,000.

In the opinion of the veteran, this is a state of "never popular". What kind of Douyin celebrities are "popular"? In Lao Baotou's mind, it is probably Jiang Tao, Li Ge, Luo Yonghao and a group of disciples of Benshan Media. From 9 to 12 o'clock every night, Lao Baotou will "surf" on the Internet. These Douyin celebrities are all Lao Baotou often follows. .

Introduction to Lao Baotou and Lao Jie:

From April this year to the present, a Douyin account with the daily life of "retired elderly people" - "Lao Baotou and Lao Jie" has grown rapidly. Growing, it has more than 2.6 million fans in just over three months, and most content has more than 100,000 likes.

Browsing the short video content, it can be said that the creations of "Lao Baotou and Lao Jie" look "unpretentious". Most of them are complaining and arguing about their wives and food at the dinner table, but in these looks Among the trivial "parents' selfishness", brainwashing mantras - "What the hell is this" and "There's nothing wrong with it at all" were born. Among them, "What the hell is this" has become a hot topic on Douyin that has been played more than 1.75 billion times, attracting many netizens to imitate and shoot.