They are all self-reliant, open-minded, hungry to eat, and take care of their stomachs.

"Hello, I'm Xiaogang, box after box." This is the classic beginning of the prosperity of bilibili's millions of UPs. Xiaogang is a truck driver, a part-time food blogger, fluent in Henan dialect and simple appearance, which makes many friends jump into the pit and watch Xiaogang's videos every day.

Reasons for his popularity

Xiaogang is also very modest and simple. He often goes to help himself, fearing that others will lose money, and he will drink first and eat less, which will help the proprietress of hot pot restaurant publicize and help friends.

One of the reasons why Xiao Gang became popular was that he could arouse strong emotions in the audience. He didn't deliberately eat something he didn't want to eat at ordinary times for the video content. What he ate was affordable for us, which would make us want to eat super much.