Hangzhou has been a food city famous both at home and abroad since ancient times. Its rich food culture and splendid food history make people unforgettable for a long time.

However, in recent times, the Hangzhou Municipal Government has decided to offer a reward of 1 million in the hope that someone can develop a new "Hangzhou food" for Hangzhou and get rid of the food desert situation. So, let's explore the possibilities of what kind of food Hangzhou can launch.

First of all, we need to understand the food characteristics of Hangzhou.

Its food culture is profound, long-standing and diverse.

Traditional Hangzhou cuisine is deeply loved by people and has the characteristics of freshness, crispness, fragrance and unique taste.

Secondly, there are Hangzhou lake delicacies represented by West Lake vinegar fish, as well as special snacks from various parts of Zhejiang, such as Longjing shrimp, Hangzhou steamed buns, duck necks, etc.

So, regarding Hangzhou’s current food desert, we can discuss it from the following aspects: 1. Combine traditional food with modern elements.

Today's young people prefer fashionable and innovative food, so if we can integrate traditional food into modern food, or add some new elements or flavors, we may be able to make young people fall in love with traditional food.

For example, you can try to combine Hangzhou cuisine with Western food, or make traditional Hangzhou snacks into a portable takeaway format, which is more in line with the tastes and needs of young people.

2. Use technological innovation to create unique food.

Hangzhou is one of China's science and technology innovation centers and has many high-tech applications. It can combine these technologies with food to create unique "tech cuisine".

For example, you can use 3D printing technology to print out cute snacks, or use virtual reality technology to show the food tasting process, etc.

3. Add rich food elements.

In addition to traditional food, we can add some new elements, such as introducing ingredients from other countries and pairing them with Hangzhou’s local ingredients. We can try to use food from around the world to promote cooperative marketing, and even introduce organic ingredients to inject Hangzhou’s food culture.

New energy.

While we are constantly looking for new gastronomic elements, we should not forget the charm of traditional cuisine.

As a food city with a long history, Hangzhou’s traditional food is our cherished wealth and must be protected and carried forward.

We can use traditional food stories, characters, etc. to promote food, and use the emotional ties generated by food culture to enhance consumer experience.

In the summary, the Hangzhou Municipal Government offered a reward of 1 million, hoping to launch a new "Hangzhou Food" and get rid of the food desert situation.

We can develop new food by combining modern elements, using technological innovation, and adding new food elements.

Of course, we cannot ignore the importance of Hangzhou’s traditional cuisine. It is our responsibility and obligation to protect and promote it.

I believe that Hangzhou’s food culture will shine brighter in its future development.